MAM
SKumars launches new ad campaign
MUMBAI: Textile manufacturer S Kumars has launched a new television commercial. The theme is ‘The Fabric of India’.
The company issued a release stating that the main objective of the campaign is to identify the SKumars individual as somebody who embodies our traditional values. He/she goes that extra mile and creates special moments for the people around him/her.
S Kumars Group director Mukul Kasliwal added, “The importance of clothes in defining an individual’s character cannot be undermined. In today’s fast paced life, people seldom go out of their way to make a situation special for others. It takes an individual with character and certain imbibed traditional values to go that extra mile to spread happiness in the environment surrounding him. This ad campaign is an effort to highlight the fact that even in these competitive and professional times, the significance of traditional values which forms the basis for spreading happiness and joy in life, remains unchallenged’’.
The ad showcases various situations, each one showing a person dressed in S.Kumars, embodying the qualities of his / her profession- qualities of always taking that extra step and going beyond the call of duty.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
