Brands
ŠKODA in association with Bloomberg|Quint and PHD Media launches ‘Pursuits’
MUMBAI: Bloomberg|Quint India has announced its association with ŠKODA and PHD Media to produce Pursuits, a series highlighting journeys of individuals with remarkable achievements across various sectors. The 10-episode series will be launched on 10 January and augmented on multiple digital platforms.
The series, which airs exclusively on bloombergquint.com, will capture stories of artists and activists, storytellers and curators of music, entrepreneurs and creators of change, who in pursuit of their dreams embarked on an unconventional journey and achieved something worthwhile. Identified by the Bloomberg|Quint team after extensive research and thought, these unconventional talents who share common attributes of making a difference in their respective fields, will tell their stories, to inspire others. Matt and Namrata, founders Blue Tokai Coffee, theater personality Roysten Abel, movie director Sriram Raghavan and many more, will be featured.
For the first time ever, ŠKODA will travel across the length and breadth of the country, to tell their protagonists’ stories in a never-seen before manner. The series also breathes new life into the art of storytelling with crisp content and excellent visuals.
Bloomberg|Quint CEO Anil Uniyal said, “We are elated to bring to India an all new storytelling experience with Pursuits. The series, much like our partner ŠKODA is all about standing out, setting new standards, and raising the bar for excellence. The idea behind Pursuits resonated with common values shared by all partners, and we look forward to the success of the show.”
ŠKODA Auto India head of marketing and product said, “Storytelling is a part of ŠKODA’s global communication strategy. We look at human stories with elements of endeavour, dedication and achievement. The concept of Pursuits by ŠKODA fits this requirement beautifully and we are very happy to bring it to life.”
Omnicom Media Group CEO Jyoti Bansal said, “In the spirit of finding a better way for ŠKODA to build deeper engagement with its customers- present and potential, PHD identified Pursuits – great stories of people who are ‘driven’ in different ways to realise their true potential. The premise is so fitting to what ŠKODA stands for and we are looking forward to creating a property which will set new standards.”
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
