MAM
Skoda awards creative mandate to BBH India
Mumbai: Skoda Auto India has appointed Bartle Bogle Hegarty (BBH) as its creative agency.
BBH will conceptualise and execute the creative communication campaigns for all Skoda Auto products (Fabia, Laura, Yeti, Superb and the newly launched Rapid) and initiatives in India.
Skoda Auto India brand head and member of the board sales and marketing Thomas Kuehl said, “Ever since its arrival in India, Skoda Auto has constantly been evolving to suit the demands of the Indian consumers. Effective communications and daily engagement with our customers is an essential requirement to enforce our corporate identity – ‘Simply Clever‘ together with our value for money proposition. Moving ahead, we welcome BBH as our new communications and strategic partner.”
“In today‘s media savvy era, it is imperative that one builds their brand‘s image through sharp and effective communication strategies. We are expecting our association with BBH to be a successful one, interspersed with memorable campaigns for our various products and corporate initiatives,” Skoda Auto India head of marketing Kamal Basu added.
On winning the account BBH India managing partne Partha Sinha said, “Skoda is a fantastic brand and has built a great reputation in India. We are delighted to have the opportunity of taking the brand forward. We are confident that we will be able to use our strategic and creative capabilities to create communications that have the well-known BBH ingredients of Intelligence and Magic.”
Brands
Metro Brands names Harshvardhan Chauhan chief marketing officer
Veteran marketer to drive brand, consumer and digital strategy
INDIA: Metro Brands Limited appointed Harshvardhan Chauhan as chief marketing officer and senior management personnel, as the footwear retailer sharpens its focus on brand building and omnichannel expansion.
In his new role, Chauhan will oversee the company’s marketing strategy, brand positioning and consumer engagement initiatives, supporting Metro Brands’ efforts to scale its retail and digital presence.
Chauhan brings more than 20 years of experience across retail, FMCG and digital transformation. He previously held leadership roles at Trident Group India, RP Sanjiv Goenka Group and DLF Limited.
Beyond corporate roles, Chauhan is the founding visionary of Bharat YEF and the author of NOBODY CARES ABOUT YOUR BRAND, reflecting his emphasis on brand-led growth and innovation.
The appointment comes as Metro Brands steps up investments in customer experience, digital engagement and scale-led growth in an increasingly competitive retail market.
