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Skillshare extends partnership with Iplix for influencer marketing
Mumbai: Influencer marketing and talent management agency Iplix Media on Wednesday announced its expansion with online learning creative community Skillshare. With a vision of creating a symphony between creators and brands, Iplix Media strengthens its portfolio of marquee brands with this project.
As a part of the extended mandate, Iplix Media will be in charge of strategising and delivering innovative influencer marketing campaigns for all digital platforms and touchpoints to reach the right target audience.
The agency will leverage its customised approach and proprietary solutions to enable Skillshare to meet its business objectives in India. With India being a priority market that holds immense potential for ed-tech, Skillshare along with Iplix Media will drive targeted and impact-driven influencer campaigns. Targeted towards digital consumers like millennial and Gen-Z, the mandate will focus on driving awareness, engagement, and credibility for the brand in India.
Iplix Media co-founder Neel Gogia said, “It’s been a delight to work with a brand like Skillshare that truly understands the power of content and customised storytelling. They have a unique lens to look at everything & that reflects in their business offerings as well. It is in fact the only platform that offers such a wide array of courses to learn from- from skill development to creativity. We believe that platforms like Skillshare are the future of education. Thus, we are excited to be their long-term partners in the journey to redefine the future of education. We aim to bring our in-depth expertise and a unique and new perspective on influencer-brand relationship to ensure on-point delivery of Skillshare’s business goals in India.”
Skillshare India market head Aayur Kaul said, “2021 has significantly changed the course of education across the globe. From the adoption of online education, focus on skill development to an all-time high demand for creative fields, a plethora of opportunities have emerged for us, to grow and expand. Especially in a country like India where more than 50 per cent of its population is below the age of 25 and more than 65 per cent below the age of 35. Hence, we are excited to have Iplix Media as our partner. Iplix Media truly understands the ecosystem in India and thus, provides us with strategy and in-depth knowledge of when and how to reach us to the right audience.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
