MAM
Skechers launches TVC for GOrun 2
MUMBAI: Skechers, the American shoe maker, has launched a campaign to promote its GOrun 2 range of performance shoes, specially designed for runners.
Commenting on Skechers new TV commercial, Skechers south Asia managing director Sanjeev Agrawal said, “In our new, witty television commercial, the GOrun 2 wearing human successfully races and beats a cheetah, the World’s fastest animal. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast – a size 9 men’s shoe weighs just 187 grams.”
The commercial is being aired across all genres of channels including Hindi GEC, regional GEC, music and English entertainment channels. The mix of channels is in line with the wide reach that the brand has achieved in a short period of time.
Going forward, Skechers GOrun 2 will associate with running events across the country, beginning with the Vasai-Virar Mayor’s Marathon on 27 October. The marathon will be for the cause of the girl child with the motto “Save the Girl Child and Maintain Nature’s Balance”.
Designed for speed and to improve running performance, the GOrun 2 series advances on the ‘mid-foot strike’ design, popularised by Skechers. It works as a great shoe to foster a barefoot running experience.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
