Brands
Skechers India names Kriti Sanon as its new brand ambassador
Mumbai: Skechers, a lifestyle footwear brand, on Monday announced actress Kriti Sanon as a new brand ambassador for Skechers India. Sanon will be the face of the fashion and lifestyle categories for the brand and appear in the upcoming Skechers Street campaign—the brand’s trendy line of streetwear sneakers.
Commenting on this association, Skechers South Asia CEO Rahul Vira said, “Skechers began operating in India citing a huge potential in the footwear market ten years ago. Sanon is a fashion icon for young consumers, and her influence, paired with Skechers’ aim to increase awareness about fashion without compromising on comfort, makes this association organic and effortless. With Sanon being the face of Skechers for the fashion and lifestyle category, we aim to widen our brand appeal and increase our reach throughout India.”
Speaking on her new partnership with Skechers, Sanon added, “Fashion, comfort, and fitness go hand in hand for me. My sense of style is an extension of my personality, and as a big sneaker enthusiast, I am really thrilled to be associated with Skechers, a brand that I genuinely love. I am all set to start this exciting journey with Skechers, and I can’t wait to share the cool campaign with all of my fans.”
Launched in 2012 in India, Skechers offers a wide range of its 3,000 footwear styles to men, women, and children across the country, along with apparel and accessories. Skechers’ products are available at retail outlets nationwide, including more than 350 Skechers stores, and online at Skechers.in.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
