Brands
Skechers India names Kriti Sanon as its new brand ambassador
Mumbai: Skechers, a lifestyle footwear brand, on Monday announced actress Kriti Sanon as a new brand ambassador for Skechers India. Sanon will be the face of the fashion and lifestyle categories for the brand and appear in the upcoming Skechers Street campaign—the brand’s trendy line of streetwear sneakers.
Commenting on this association, Skechers South Asia CEO Rahul Vira said, “Skechers began operating in India citing a huge potential in the footwear market ten years ago. Sanon is a fashion icon for young consumers, and her influence, paired with Skechers’ aim to increase awareness about fashion without compromising on comfort, makes this association organic and effortless. With Sanon being the face of Skechers for the fashion and lifestyle category, we aim to widen our brand appeal and increase our reach throughout India.”
Speaking on her new partnership with Skechers, Sanon added, “Fashion, comfort, and fitness go hand in hand for me. My sense of style is an extension of my personality, and as a big sneaker enthusiast, I am really thrilled to be associated with Skechers, a brand that I genuinely love. I am all set to start this exciting journey with Skechers, and I can’t wait to share the cool campaign with all of my fans.”
Launched in 2012 in India, Skechers offers a wide range of its 3,000 footwear styles to men, women, and children across the country, along with apparel and accessories. Skechers’ products are available at retail outlets nationwide, including more than 350 Skechers stores, and online at Skechers.in.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
