Brands
Skechers does it right with 3D display billboards
MUMBAI: Skechers India is hitting it out of the park. Last week, it decided to promote its cricket shoe range which it launched earlier this year. Right at the location where rising players congregate.
They chose the Oval cricket ground in south Mumbai where many a match – both professional and amateur – is held. The ground is known for its ferocious uneven bounce where a pacer’s ball can kick up suddenly and unexpectedly or a leg spinner’s innocuous ball can generate vicious turn.
The Skechers marketing team decided to shift shape the bus shelters into shoe: the Skechers cricket blade shoes. The speciality of these shoes is that they have seven metal spikes as compared to the Skechers cricket elite which have 11 metal spikes. The cricket collection is endorsed by cricketers Ishan Kishan and Yastika Bhatia.
Skechers 3D displays
“We have designed a product range that brings incomparable performance, grip, and comfort to the cricket oval,” had said Skechers Asia CEO Rahul Vira at the time of the launch.
Vira was full of praise for his marketing team’s promotional gig at the Oval ground.
Said he: “Thrilled to share our marketing team’s innovation of turning mundane bus shelters into interesting 3D billboards. Launching Skechers cricket blade shoes at the cricket lovers paradise in Mumbai The Oval Grounds – a symbol of Mumbai’s cricketing legacy.”
One will have to wait and watch whether the shoes leave their foot marks on cricketer’s dress wear.
(pictures courtesy: Rahul Vira’s linkedin account)
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
