Brands
Skechers ‘Aero’ series races into India with aerodynamic running shoes
MUMBAI: Skechers is taking Indian runners on a flight of fancy quite literally. The brand has launched its ‘Aero’ series, a new line of technical running shoes designed to cut through the wind and help athletes chase down personal bests with style and comfort.
Unveiled in Mumbai, the Skechers ‘Aero’ collection brings two performance-driven styles: Aero ‘Burst’ and Aero ‘Spark’ engineered to meet different needs. Burst is the long-haul partner, built with plush dual-density ‘Hyper Burst Ice’ cushioning, a carbon-infused h-plate, and the updated ‘Arch Fit’ support system to keep runners going mile after mile. Spark, meanwhile, is the everyday all-rounder, cushioned for daily miles but responsive enough to pick up the pace when required.
Both pairs feature breathable engineered mesh uppers, snug fit systems, and are available in lace-up or Skechers’ hands free slip-ins, a design that lets runners step in and go while reducing weight and friction for a seamless feel. Signature technologies across the range include Hyper Arc, which adapts to the runner’s stride, and Goodyear performance outsoles for better traction and durability.
Skechers technical performance division, vice president, Ben Stewart said, “The Aero Series leverages innovative technologies to elevate our signature comfort. Developed with feedback from runners of all levels, we expect Aero to inspire confidence and performance on every run.”
Adding a local perspective, Skechers South Asia, ceo, Rahul Vira said the launch comes at the right time. “The Indian running community has grown exponentially. The Aero series merges aerodynamic design with hallmark Skechers comfort, supporting runners at every level. With Jasprit Bumrah and Sunil Chhetri joining the Skechers family, this launch is even more special as they embody the dedication and spirit Aero represents.”
The Skechers ‘Aero’ series is now available at Skechers retail outlets and online at skechers.in. For India’s runners, it looks like the wind is finally at their backs.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
