MAM
Siyaram’s sets a new GUINNESS WORLD RECORDSR achievement for ‘Most Viewers For A Retail Management YouTube Live Stream’ during its ‘Textile Mahakumbh’
Siyaram’s, one of the leading textile brands in men’s fashion for over four decades, hosted its first-ever unique online initiative ‘Textile Mahakumbh’ that brought together textile retailers from across India to address the challenges faced by the industry during the Covid-19 crisis. The ‘Textile Mahakumbh’ attracted registrations from over 50,000+ plus retailers from across the country and became a holder of GUINNESS WORLD RECORDSR achievement for ‘Most Viewers For A Retail Management YouTube Live Stream’ at the peak viewership of 11,214 viewers.
The event aimed at addressing rising business concerns among the retailers during the global coronavirus crisis resulting in an unprecedented slowdown in the retail sector. With most of the retail businesses coming to a standstill, Mr. Ramesh Poddar, CMD of Siyaram’s answered questions ranging from ways to increase profit, sales, effective management of funds, control of inventory and making use of digitalization to optimize retail growth.
“We are proud to have hosted the ‘Textile Mahakumbh’ and setting a world record by bringing the textile retail community across India together on a single-platform. The need of the hour today is of working together as an industry and rising above the difficulties in businesses faced by smaller retailers due to the outbreak of Covid-19 in India. We are thankful to the experts from the industry that believed in the ideology of Siyaram’s and agreed to be a part of Textile Mahakumbh. The response of the Textile Mahakumbh has been very encouraging and we are positive of shaping a bright future for the industry’ said Mr. Ramesh Poddar, CMD of Siyaram Silk Mills Ltd.
As a part of the event today, the company also shared a mobile app, which will help even the smallest of the retailers in the remotest part of India to seamlessly make use of technology to sell their products at their finger-tips. “At Siyaram’s, we have always believed in innovation as the most important aspect of a business strategy. With this app, we are enabling the retailers to expand their market and reach a larger customer base at the comfort of their own shops”, adds Mr. Gaurav Poddar, President and Executive Director, Siyaram Silk Mills Ltd.
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Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
