Brands
Siyaram’s announces actor Ranbir Kapoor as its new brand ambassador
Mumbai: Siyaram’s’s, manufacturers of premium suiting and shirting fabrics and fashion apparel, have signed actor Ranbir Kapoor as their esteemed brand ambassador. This strategic partnership is set to elevate the brand’s popularity amongst the youth, resonating with a new generation of discerning consumers who seek style, sophistication, and an unparalleled sartorial experience.
With an iconic heritage spanning about five decades, Siyaram has become synonymous with high-quality products, continuous innovation, and international futuristic designs that are local at heart yet international in appeal. Recognized for its exceptional craftsmanship and commitment to excellence, Siyaram’s has consistently pushed boundaries, making global fashion accessible to Indian consumers. Their fabrics, garments, and textile products embody a culture of legacy and values, offering a perfect blend of tradition and modernity that resonates with millions of Siyaram’s customers.
“We are very excited to welcome Ranbir Kapoor to Siyaram’s family,” said Siyaram’s chairman and managing director Ramesh Poddar. “Signing Ranbir goes beyond a mere celebrity endorsement. While his star power is undeniable, what truly drew us to Ranbir was his genuine persona and the effortless style he embodies. Ranbir’s personality impressively reflects the values of timeless elegance, unwavering confidence, and a commitment to staying ahead of the times. This collaboration will create a powerful connection with our target audience and propel the brand towards new horizons. Together, we look forward to crafting a powerful narrative that will inspire today’s youth and propel Siyaram’s to even greater heights.”
Expressing his delight, Ranbir Kapoor shared, “I am extremely happy to be a part of the Siyaram’s family, and in a way, it feels like coming home. Siyaram’s commitment to innovation, reliability, and superior quality are values I truly admire as well, and it is an iconic brand and a family favourite, like most Indian households. Their collection resonates with my style, offering designs that exude sophistication. Growing up, I vividly remember watching their larger-than-life advertisements on TV, which left a lasting impression. To be a part of this legendary legacy feels like a childhood dream coming true. It’s truly a nostalgic homecoming and an honour for me to be the new face of Siyaram’s’s, a brand renowned over decades for its unwavering dedication to values of excellence, trust, and Indianness, and that has earned the respect and admiration across generations.”
As Siyaram’s embarks on this exciting next chapter, it plans to blend its storied heritage with one of the most celebrated actors of our time—Ranbir Kapoor, whose contemporary appeal is setting new benchmarks in men’s fashion and aims to further build Siyaram’s’s position as one of India’s most loved fashion brands across generations.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
