Brands
Siraj bowls into Skechers squad with 23 wickets and new shoe deal
MUMBAI: Mohammed Siraj isn’t just making batsmen dance now he’s stepping into Skechers too. The fiery Hyderabad-born pacer, fresh off a dream run in the India–England Test series, has been signed by the Comfort Technology Company as its newest cricketing ambassador. Siraj, who helped India square the five-match series 2–2 with 23 wickets including a decisive five-for in the final Oval Test will now lace up in Skechers’ performance-driven cricket shoes for Gujarat Titans and the national side. His new partnership sees him join fellow stars Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia in the brand’s cricket roster.
“For me, comfort and focus are everything when I’m on the field. Skechers gives me that confidence,” Siraj said, adding that the brand’s attention to detail mirrors the intensity he brings to every spell. Skechers CEO of South Asia Rahul Vira praised Siraj’s “relentless spirit and raw talent,” calling his Test heroics against England the perfect example of the brand’s ethos of resilience and performance.
The Skechers Cricket line features the full-spike Elite with 11 metal spikes for maximum power, and the 7-spike Blade for agility gear tailored for bowlers who thrive on traction and control. With the cricket range available online and at select stores, fans can also catch behind-the-scenes content via @skechersperformanceindia.
From topping the ICC ODI bowling charts in 2023 to scripting a dramatic comeback this summer, Siraj’s rise has been meteoric. And now, as he trades in one set of spikes for another, his journey from the gullies of Hyderabad to Skechers’ global stage is one that looks set to run on comfort, power, and plenty of pace.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
