MAM
SintecMedia acquires Broadway Systems, eyes expansion in ad sector
NEW DELHI: Broadway Systems, a provider of broadcast management solutions, has been acquired by SintecMedia.
Broadway Systems manages several billion dollars in advertising revenues across news, sports, music, and entertainment networks for customers in the media industry, including three of the Top 15 rated cable television networks in the United States.
“We are excited about the addition of Broadway Systems to the SintecMedia family and look forward to bringing our two companies together. With its technology leadership and extensive industry experience, Broadway fits seamlessly into the SintecMedia portfolio,” said SintecMedia CEO Amotz Yarden.
“The media industry is changing and it requires an experienced partner and strong technology to navigate the complexity of new channels, new advertising methods and new business models. Our strategy is to use the best people and systems to deliver that to the market,” Yarden added.
“We recently launched OnBoard, a TV sell side platform (SSP) that gives networks the tools they need to control their Linear and Digital advertising inventory. Integrating OnBoard with Broadway Systems’ innovative solutions will provide Broadway customers a path to enhance their business, particularly in the growing category of digital, programmatic solutions,” he said.
“The acquisition of Broadway Systems will contribute to the further expansion of SintecMedia in the US. We will continue to invest in and support the Broadway Systems products, as well as leverage our expanded portfolio to offer Broadway’s customers exciting new solutions. We will integrate Broadway into the wider SintecMedia product suite, providing all our customers with enhanced technology offerings and superior customer service. We are looking forward to having Broadway join the SintecMedia team,” said SintecMedia Americas president Amir Lavi.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
