Brands
Singapore Airlines steers sponsorship for F1 Singapore GP through 2028
MUMBAI: Fasten your seatbelts, because Singapore Airlines (SIA) isn’t just cruising past the chequered flag; it’s doubling down.
The airline has committed to four more years as the title sponsor of the Formula 1 Singapore Grand Prix, cementing its partnership with one of the most anticipated events on the F1 calendar.
Since first revving up as the title sponsor in 2014, Singapore Airlines has proudly supported this electrifying race for 11 years, and now, the track is set for an extension covering 2025 to 2028. The event will retain its full-throttle name, FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX, kicking off this year from 3-5 October at the iconic Marina Bay Street Circuit.
This is no ordinary Grand Prix—it’s a spectacle.
Imagine the roar of engines reverberating through Singapore’s city streets, illuminated by a stunning night-time skyline. It’s not just a race; it’s a showstopper that puts Singapore on the global map as a premier business and tourism hub. The event draws racing fans, tourists, and international businesses alike, creating an economic ripple effect that benefits SIA’s global network.
What makes this partnership so special?
Commenting on the renewed partnership, Singapore Airlines chief commercial officer Lee Lik Hsin said, “The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic not just for showcasing our beautiful skyline but also for highlighting Singapore’s position as a key global hub. This extension underscores Singapore Airlines’ long-standing commitment to supporting the development of sports and tourism in Singapore.”
Meanwhile, Formula 1 chief commercial officer, Emily Prazer added, “We are delighted that Singapore Airlines will continue as the title sponsor of the FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX. Singapore has become one of the most revered Grands Prix on the calendar, and it is through the hard work and dedication of partners such as Singapore Airlines that we can continue to deliver such a strong event. We look forward to continuing to work with them to further elevate this event for years to come.”
Beyond the adrenaline rush, the race serves as a turbocharged driver for Singapore’s economy, attracting thousands of attendees and coinciding with major international meetings and events. For Singapore Airlines, the sponsorship isn’t just about brand visibility—it’s about showcasing Singapore’s excellence to a global audience.
The renewed partnership promises to keep raising the bar. Whether you’re a racing enthusiast or a casual fan drawn by the glamour and glitz of the night race, the F1 Singapore Airlines Singapore GP guarantees high-octane drama, world-class entertainment, and Singapore’s signature hospitality.
So, what’s not to love? Stunning night-time views, thrilling races, and a brand partnership that screams excellence. Mark your calendars for October 3-5, 2025, and prepare to witness Singapore Airlines fly high—both in the skies and on the track.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
