MAM
Simpson is AOL Time Warner’s senior VP, global mkting solutions
NEW YORK: This is an executive appointment made by AOL Time Warner with the aim of driving growth of its cross-divisional advertising and marketing initiatives. The media conglomerate has appointed Cleary Simpson, a 24-year veteran of Time as senior VP, global marketing solutions.
Reporting to AOL Time Warner’s president, global marketing solutions Michael J Kelly, Simpson will be responsible for working with some of the company’s most important existing clients to further develop and implement cross-platform marketing solutions that take full advantage of all of AOL Time Warner’s businesses.
The appointment was made on the basis of Simpson’s reputation for providing intelligent, innovative solutions for advertisers and understanding of how media partnerships work.
Simpson spent 13 years at Time magazine. She was advertising director for Time from 1978 to 1991 and associate publisher of Life magazine from 1991 to 1992.
MAM
Raymond Lifestyle unveils ‘Homecoming’ in ‘The Complete Man’ series
New ad film celebrates modern fatherhood with emotional presence, rolls out on OTT, cinemas and OOH.
MUMBAI: Raymond just reminded every dad that the real suit of armour isn’t wool, it’s choosing family over the next email ping. Raymond Lifestyle has launched the latest chapter in its iconic “The Complete Man” campaign with a heartfelt ad film titled “Homecoming”, spotlighting the shift from the always-busy provider to an emotionally present, empathetic father. The creative, conceptualised by Omnicom, captures a man returning home after a long day, still tethered to work, but making one decisive choice: he disconnects, steps away from his phone, and dives wholeheartedly into his children’s game spreading warmth and cheer that money can’t buy.
The film gently reframes modern masculinity, showing that true completeness lies not just in professional success but in knowing when to pause and for whom. It taps into the quiet luxury of time in an era of endless notifications and shrinking attention spans.
The campaign debuts during the final 10 matches of the T20 World Cup on JioHotstar, capturing peak national viewership, before transitioning to a massive theatrical rollout across 1,300 plus cinema screens nationwide. The push is timed with anticipated blockbuster releases Toxic (19 March) and Dhurandhar 2 (8 March), supported by high-frequency digital CTV ads and close to 100 outdoor sites for sustained visibility.
Raymond Lifestyle Ltd, CEO Satyaki Ghosh said, “In India, the notion of being a man is undergoing a profound shift and ‘The Complete Man’ campaigns have always held a mirror to the changing norms within society. Our latest ad film is an ode to simple gestures that showcase the affectionate dimension of his personality.”
Omnicom president & managing partner for growth & strategy Saad Khan added, “The Complete Man has always evolved with the world, yet at the core he has held the same fundamental principle that success is built on empathy, compassion and taking care of family. This campaign is the next step in redefining what it means to be complete in today’s time.”
In a world racing against notifications, Raymond’s latest creative quietly asks, when the day ends, who really wins the inbox or the people waiting at home? With warmth, humour and emotional precision, “Homecoming” answers that question in a way that lingers long after the credits roll.
