Brands
Simpl goes live on Myntra during this festive season with its one-tap checkout
Mumbai: This festive season, Simpl’s foremost Checkout Network, announced its association with Myntra, one of the leading fashion e-retailers of the country to offer its one-Tap Checkout convenience to millions of their customers. This association assumes significance as it marks Simpl’s first integration with an e-commerce marketplace which will bring enhanced checkout convenience options to millions of customers. Myntra has over 23 lakh styles from more than 6,000 leading domestic and international brands, spanning a wide spectrum of categories like fashion, beauty, and lifestyle, including home, luggage, travel & accessories, watches and wearables.
Fashion is one of the largest and fastest-growing categories online, driven largely by Gen Z and millennial customers. This spells immense opportunities for Direct-to-Consumer (D2C) merchants who are looking to reach out to millions of young customers across the country by enabling a quick and easy checkout on Myntra through Simpl’s one-tap Checkout.
Commenting on the association, Simpl founder and CEO Nitya Sharma said, “In our endeavour to empower millions of customers and small, medium and large merchants including D2C brands across the country, we are delighted to join hands with Myntra as we bring an added convenience of Simpl’s 1-Tap in accessing lakhs of products across fashion, beauty, and lifestyle this festive season. This is a strategic association for us as Myntra is one of the largest fashion retailers in the country with lakhs of merchants,
including D2C and millions of customers and the integration of our 1-Tap Checkout with the platform will help improve conversions for merchants and bring convenience to fashion-forward customers. It further assumes significance as fashion is one of our largest categories and this association will play a key role in redefining the customer experience, particularly from a convenience standpoint”.
Today, an increasing number of customers, particularly Gen Z, are looking at convenience after selection and affordability while transacting on e-commerce and this association is a testament to the commitment of Simpl and Myntra towards redefining the experience for fashion-forward customers across the country.
Speaking about the association, Myntra VP, of banking, payments and cards, Santosh Kevlani said, “The festive season is a great time for the entire fashion ecosystem as it provides an opportunity for brands across the spectrum, including the D2C brands, to showcase their fresh and latest collections to millions of customers. To provide convenience and make the experience even more delightful, we are happy to bring Simpl’s 1-Tap Checkout. With Simpl, we find synergies in our collective vision of empowering thousands of our fashion brands in offering their products seamlessly to millions of customers across the country”.
Currently, thousands of small, medium and large fashion merchants across the country use Simpl’s 1-Tap Checkout and Simpl Checkout options and they have witnessed an increase in total payment volume and transactions of 2x each respectively over the last 1 year. Overall, over 26,000 merchants and millions of customers across the country opt for Simpl’s Checkout options to increase conversions, reduce returns and enhance convenience. Launched during the Myntra Big Fashion Festival, Simpl’s 1-Tap pay will continue to offer a seamless checkout experience to Myntra customers.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
