MAM
Simi Sabhaney joins Dentsu Communications as Chief Executive Officer
MUMBAI: Dentsu India Group today announced the appointment of Simi Sabhaney as the new Chief Executive Officer of Dentsu Communications. Arijit Ray to lead New Business Development at Dentsu India Group.
Simi, former President (Bangalore and Chennai) at Ogilvy India, is an advertising veteran with more than 24 years of rich experience.
Before joining Dentsu India Group, Simi was with Ogilvy, where she was President – Bangalore and Chennai. Simi has spent over 23 years at Ogilvy and has worked on diverse categories like lifestyle, FMCG, services, social sector as well as realty and on several accounts including Unilever’s F&B brands, Cadbury, Titan, Madura Garments, ITC Foods, SABMiller, The Hindu and many more. Her journey in O&M has taken her from Account Executive to President. While she was primarily based out of Ogilvy’s Bengaluru office, Simi also spent around four years in Ogilvy’s Mumbai office, where she worked on Unilever and Cadbury.
A psychology graduate from Punjab University, Simi completed her post graduation in Mass Communication from Centre for Mass Media, Delhi. She will be based out of Dentsu Communications, Bangalore office and her mandate is to spearhead and strengthen the team and take DCPL to new heights of success.
Welcoming Simi into the Dentsu India Group, Rohit Ohri, Executive Chairman of the Dentsu India Group, said, “It’s been great going for us at Dentsu Communications. I’m looking to Simi to now lead the agency into it’s next phase of growth. Simi’s vast experience on diverse categories will truly add value to our client’s brands and businesses. I love her passion for the business. This passion, I believe, is what will take Dentsu Communications to newer heights.”
Speaking on her appointment as the new CEO of Dentsu Communications, Simi said, “Half an hour into my meeting with Rohit and I had made up my mind. I am ready to take the plunge and experience the unknown. I am ready for the adrenalin rush. I look forward to nurturing, consolidating and growing both internal and external relationships.”
Arijit Ray, Chief Executive Officer of Dentsu Communications will move to the Dentsu India Group to lead the group’s new business initiatives. He will be working closely with Rohit Ohri, Executive Chairman, Dentsu India Group to plan and implement new business development strategies for the group.
Dentsu Communications under Arijit’s leadership saw impressive growth. The agency won multiple businesses, expanded into new geographies and infused top notch talent across various locations.
Commenting on Arijit’s move to the Dentsu India Group, Rohit Ohri said, “Arijit has been a great partner to me in Dentsu’s new exciting journey in India. I now wish to leverage his strengths in new business development for the entire group. I wish him all the luck in his new role. ”
On successfully leading Dentsu Communications and on becoming a part of the Dentsu India Group, Arijit Ray said, “It was a pleasure working with Rohit and the journey across the last 20 months to grow Dentsu Communications across offices, into the largest agency of the Dentsu India Group, has been incredible. I now look forward to working closely with him to spearhead the New Business Acquisition strategy and efforts of Dentsu India Group. I wish Simi a great innings with Dentsu. With her vast experience on brands, I am sure she will leverage the momentum to chart out the next phase of growth for Dentsu Communications.”
MAM
Titan Raga campaign urges women to make time for themselves
New film reframes ‘being busy’ as choosing joy without guilt or permission.
MUMBAI: For many women, the busiest thing on the to do list is often… everyone else. Titan Raga’s latest campaign turns that idea on its head, urging women to reclaim moments for themselves without the quiet guilt that often shadows leisure. Instead of glorifying rest, the brand’s new film celebrates the conscious choice to claim joy, without waiting for permission or feeling the need to “earn” it first.
At the heart of the campaign lies a familiar yet rarely spoken truth. Many women instinctively feel that personal time must come only after every responsibility has been ticked off. Leisure becomes something to justify, and joy is postponed until the to do list runs out. Titan Raga’s message is simple: perhaps it never needed permission in the first place.
The film brings this idea alive through everyday scenes rather than dramatic gestures. A working professional, a mother and a film director move through their daily routines, each quietly negotiating that familiar internal voice that questions whether they deserve a moment to themselves. Instead of waiting for the right moment, they simply choose it.
These moments are small and deeply relatable. A pause in the middle of a hectic day, a quiet personal indulgence, or a few minutes reclaimed from the chaos of everyday life. Individually they appear ordinary, but together they carry a quietly rebellious energy.
The narrative is stitched together by a playful track that flips a common refrain on its head: “Haan hoon main busy… making some time for me.” What once sounded like an apologetic explanation becomes a confident declaration.
Titan Company Ltd. chief marketing officer Ranjani Krishnaswamy said the campaign was shaped by a recurring emotional insight.
“What we kept hearing underneath everything was guilt. Not because anyone was asking women to be constantly available, but because they were asking it of themselves. It is not a rule someone handed them, it is something they carry quietly and instinctively. With this campaign we wanted to speak to that moment when a woman realises she has always had the agency to choose differently,” she said.
Ogilvy Bangalore executive creative director Aarti Nichlani added that the team aimed to spotlight everyday decisions that rarely receive attention.
“The idea was to capture moments women seldom see celebrated, those brief pauses where they choose themselves in the middle of everything else. We wanted the film to feel light, relatable and real because sometimes the smallest choices can feel the most liberating,” she said.
The campaign concludes with a simple thought that neatly sums up its spirit: let’s get busy making time for ourselves.
