Brands
Signpost lights up growth chart with Rs 3,097 lakh profit in H1FY26
MUMBAI: Looks like Signpost India is pointing firmly in the right direction. The outdoor and digital advertising player has posted a robust Rs 3,097 lakh profit for the half year ended September 2025, riding on steady revenue growth and a disciplined financial game plan.
For Q2FY26, Signpost India limited reported revenue from operations at Rs 13,402 lakh, up from Rs 12,970 lakh in the same quarter last year, a year-on-year increase of 3.3 per cent. Sequentially, revenue dipped slightly from Rs 13,765 lakh in Q1FY26, reflecting seasonal adjustments in ad spending. The company’s total income for the half year stood at Rs 27,400 lakh, an 18 per cent jump from Rs 23,246 lakh recorded during H1FY25.
Profit before tax (PBT) for Q2FY26 came in at Rs 2,258 lakh, compared to Rs 2,381 lakh a year ago, while the half-year PBT reached Rs 4,286 lakh, up 16 per cent from Rs 3,703 lakh in H1FY25. After accounting for taxes, Signpost’s profit after tax (PAT) stood at Rs 1,570 lakh for Q2FY26, with a half-yearly PAT of Rs 3,097 lakh, a notable rise from Rs 2,718 lakh in the corresponding period last year.
The company’s operating efficiency remained steady despite a marginal dip in margins, as total expenses rose to Rs 11,267 lakh in Q2FY26 from Rs 10,685 lakh in Q2FY25, driven primarily by higher service costs and depreciation linked to network expansion.
On a broader view, Signpost’s balance sheet continues to reflect resilience and scale. Total assets as of 30 September 2025 stood at Rs 66,247 lakh, a solid increase from Rs 55,502 lakh at the end of FY25. Trade receivables rose to Rs 24,254 lakh, while cash and bank balances reached Rs 6,543 lakh, underscoring strong liquidity.
Equity also saw a healthy boost, climbing to Rs 25,412 lakh compared to Rs 22,339 lakh as of March 2025, supported by stable earnings and controlled leverage. Borrowings stood at Rs 20,253 lakh, indicating the company’s continued focus on balancing expansion with prudent financial management.
Signpost’s cash flow statement paints a picture of solid operational performance net cash inflow from operating activities touched Rs 1,365 lakh, while investments in fixed assets and capital work-in-progress amounted to Rs 2,448 lakh as the company expanded its physical and digital infrastructure.
With earnings per share (EPS) at Rs 2.94 for the quarter and Rs 5.79 for the half year, Signpost India seems to be in no mood to dim its growth lights.
From traditional hoardings to digital out-of-home formats, the company continues to widen its footprint in India’s fast-evolving ad-tech landscape and if its first-half performance is any indication, Signpost is well on course to make the rest of FY26 a bright and busy one.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
