MAM
Signpost India’s profits fall; revenue grows sharply
MUMBAI: Signpost India’s shareholders will have mixed feelings after the Mumbai-based advertising agency delivered a tale of two halves for the year ended March 31st, 2025. Whilst revenue from operations climbed a respectable 17 per cent to Rs 453.2 crore, net profit took a detour in the wrong direction, falling 23 per cent to Rs 33.7 crore from Rs 44 crore the previous year—suggesting this signpost may need recalibrating.
The numbers paint a picture of growth without the corresponding profit punch. Total income, including other revenues, reached Rs 458.4 crore, up from Rs 395.5 crore the previous year. However, the company’s profit margins compressed, with costs rising faster than revenues—a classic case of losing one’s way despite knowing the destination.
Managing director Shailesh Ashtekar and his team appear to have hit some speed bumps in their cost management. Total expenses surged 25 per cent to Rs 413 crore, outpacing the revenue growth. Employee benefit expenses climbed to Rs 42.7 crore from Rs 33.5 crore, reflecting both expansion and India’s competitive talent market—though the returns on this investment remain to be seen.
The balance sheet still shows a company with solid foundations. Total assets grew to Rs 555 crore from Rs 475.6 crore, whilst shareholders’ equity reached Rs 223.4 crore. Cash and equivalents stood at Rs 22.2 crore, providing reasonable liquidity though down from previous levels.
In a curious show of optimism despite the profit decline, the board has recommended maintaining a dividend of Rs 0.50 per share—a gesture that suggests confidence in weathering current headwinds. With earnings per share falling to Rs 6.34 from Rs 8.24 the previous year, Signpost will need to find its bearings quickly to restore investor confidence.
The advertising industry’s fortunes often mirror broader economic sentiment, and whilst Signpost’s revenue growth suggests Indian businesses are still spending on marketing, the margin compression indicates fiercer competition and rising costs. For a company whose business revolves around pointing others in the right direction, Signpost India appears to have lost its way somewhat—though management clearly believes this detour is temporary.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
