AD Agencies
Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi
MUMBAI: Signpost India, India’s largest digital Out-of-Home (OOH) enterprise, has worked on a project with the senior team of New Delhi Municipal Council (NDMC) and Mahanagar Telephone Nigam Limited (MTNL) for the launch of NDMC’s Smart City Project at Charka Park, Connaught Place, New Delhi on Monday, 13th August 2018.
The project named as CP LYF, will be touching various facilities on 50 premier points. CP LYF will enable the smartphones’ of users to connect through Ethernet with usage of up to 1 GB data and 400 smartphone charging points at zero cost. The Digital panels along the premier points have the ability to broadcast infotainment along with adverts which are run on 100% secured network. In-house software developed by Parxys Mobility “WISDOM” is been synced to the network along with surveillance cameras to monitor this project.
Signpost India’s team has created this multifaceted robust technology to engage out of home media through digital and smartphone engagement. The visitors will also benefit free online entertainment streaming application in the form of “Chillx”.
Present at the launch of the project were Shri Rajnath Singh, Hon’able Union Minister; Shri Manoj Sinha, Hon’able Minister of State for Communications and Railways; Shri Hardeep Singh Puri, Hon’able Minister of State for Housing and Urban Affairs; Shri Anil Baijal, Hon’able Lt. Governor, Delhi; Shri Arvind Kejriwal, Hon’ Chief Minister, Delhi and Shri Meenakshi Lekhi, Hon’able Minister of Parliament.
Signpost India has been working for creating convenience for the travellers in the numerous projects with the civic authorities as first and last mile connectivity through public bicycle share, skywalks, commuter shelters and social initiatives on important work for tree plantations, women safety, pollution, Save the Tiger project, rain water harvesting etc.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
