MAM
Signpost CFO Rameshwar Agrawal resigns, exit set for 31 March
MUMBAI: The financial corridors of Signpost India Limited are witnessing a shift as the company’s chief financial officer (CFO), Rameshwar Prasad Agrawal, has tendered his resignation. Agrawal, who held the key managerial position, cited personal reasons for stepping down, with his last working day marked for 31 March 2025.
Signpost India Ltd, known for its digital and transit media dominance, informed the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) about Agrawal’s exit in an official communication.
In his resignation letter addressed to the Board, Agrawal expressed his gratitude for the opportunities and support he received during his tenure. “I want to express my sincere gratitude for the opportunities I have had during my tenure here. It has been an honour to work alongside such a dedicated team and contribute to the company’s growth and success. I appreciate the support and trust the Board has placed in me, and I am truly grateful for the experience and knowledge I have gained,” he wrote.
While the company has yet to announce a successor, the leadership transition process is expected to commence soon. With an emphasis on ensuring smooth financial operations, Signpost’s management will likely focus on appointing a replacement who aligns with the company’s strategic goals.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
