MAM
SifyMax in deal with Sony to host ‘Fame Gurukul’ episodes
MUMBAI: SifyMax.in, the broadband content site from Sify Ltd, has entered in a partnership with Sony Entertainment Television for hosting previous episodes of Fame Gurukul, live chats with the contestants, as well as exclusive ‘behind the scenes’ videos of the Gurukul. These will be available on SifyMax.in.
SifyMax.in will provide viewers with unprecedented behind the scenes videos and complete updates on all the contestants at Fame Gurukul. The updates will be hosted thrice a day — morning, evening and night, enabling viewers to catch up with their favourite contestants at leisure, stated an official release.
Apart from being the official partners for the website and broadband content, a huge range of Fame Gurukul merchandise will be exclusively sold at the Sify Mall on Sify.com.
Fame Gurukul, on air from 1 July, is a daily reality Show about 12 talented singers who give up everything to enter the coveted music academy. The show captures their arduous journey to becoming the nation’s biggest singing sensations.
Speaking on Fame Gurukul’s association with SifyMax, SET EVP and business head Tarun Katial said, “Sony Entertainment Television is delighted to partner with Sify for our daily reality drama — Fame Gurukul. We are sure that Sify’s extensive distribution of 2500 iWays cyber cafes across India will especially help us reach viewers and build extreme interactivity into the show. With this first of its kind marketing innovation, viewers can get a sneak peek into all the behind the scenes drama and excitement of Fame Gurukul, exclusively on SifyMax.in.”
Commenting on this initiative, Sify Ltd head Consumer Channels Ajay Nambiar said, “SifyMax.in is India’s first broadband portal and the partnership with Sony Entertainment for Fame Gurukul is a first for the entertainment industry. Besides catching up on episodes they’ve missed, viewers can also interact with their favourite contestants through video messages or a live chat! The magic of broadband comes alive with the SifyMax-Fame Gurukul partnership.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
