MAM
Sidharth Malhotra announced as the face of Aquamagica
MUMBAI: The latest heartthrob of the nation Sidharth Malhotra will soon be seen in his swim gear as the brand ambassador for India’s newest Water-Party destination, Adlabs Aquamagica. Aiming to be the must-experience destination for the youth, Aquamagica will bring thrilling rides & experiences, day party vibe, variety of food and awesome music for visitors. The soon to be launched water park will be promoted by Sidharth Malhotra in their upcoming campaign.
Pooja Shetty Deora of Adlabs said, “As with our theme park, Imagica, we wanted a water park with international standard water slides and wave pool in India. The youth today has a very easygoing, Go With The Flow philosophy and we wanted a space that embodies this. We wanted to take India’s thriving party scene and build a destination where the party is on all day, every day. We combined that with the ease that comes of being in a water park and Aquamagica was born. Sidharth, our brand ambassador, is a youth icon that embodies our philosophy and was the perfect match for our brand.”
Talking about his association with Adlabs Aquamagica, Sidharth Malhotra said, “Adlabs has created the hugely successful IMAGICA, India’s only international standard theme park and are now launching AQUAMAGICA. I have only seen these rides in water parks abroad and was excited to present an international water park to the country, coupled with unique slides. Just like the brand philosophy, I believe in going with the flow in life too. I can’t wait to take all my friends to Aquamagica the next time they ask me, ‘Where’s the party?’”.
If you thought it was all about fun and games, think again. Aquamagica has its own rain water harvesting reservoir that caters to the entire requirement of the water park. The reservoir has a capacity to store 260 million litres of rain water. This reservoir supplies water to Aquamagica for its daily usage and also recharges ground water. A water park with a self-sustaining water reservoir so not a drop of the world’s depleting water supply is wasted! This is called Going with the Flow with a conscience.
Aquamagica opens its gates for the visitors on 25th September, 2014. So get ready to slide into India’s stress-free zone! It’s time to party all day surrounded by gravity-defying water slides and just Go With The Flow!
Located conveniently off the Mumbai-Pune Express Highway, Aquamagica is just a happy drive away from Mumbai and Pune. Its 20 minute before Lonavala while driving from Mumbai. You can also reach Aquamagica by bus from Mumbai and Pune. In addition, there are local trains from Mumbai to Khopoli, and free shuttle services from the station to the park every day at 10am. So get into your aqua wears and be ready to experience an international standard water park in India only at Adlabs Aquamagica. Strike a pose, hold your breath, face the adrenaline and chase the waves at Aquamagica. To book tickets, log on to www.aquamagica.com or call (022) 4213 0405.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
