Brands
Siddhartha Mundra appointed chief financial officer at Tata Communications
From shaping Tata Group strategy to leading finance at a global digital enabler
MUMBAI: Tata Communications has named Siddhartha Mundra as its chief financial officer. Mundra will join as chief financial officer – designate on 23 February 2026 before formally assuming the role on 1 May 2026, marking a key leadership transition for the global digital ecosystem enabler.
Mundra brings a wealth of experience from across the Tata Group. Most recently, he served as vice president at Tata Sons, contributing to the group CFO and group strategy office and helping steer the conglomerate’s financial and strategic direction.
Before joining Tata Sons, Mundra held several senior roles, including chief executive officer at Shankara Building Products, director at Fairwinds Private Equity, and associate vice president at ICICI Venture. His early career also includes a stint as software engineer at Cisco and a brief internship with Tata Administrative Services.
An alumnus of Indian Institute of Management Ahmedabad and National Institute of Technology Warangal, Mundra has blended technical expertise with financial acumen throughout his career. At IIM Ahmedabad, he coordinated the Finance Fair at Confluence 2004, while at NIT Warangal he earned a gold medal in Computer Science and led the college’s technical festival.
With this appointment, Tata Communications gains a leader who connects strategy, finance, and operational insight, positioning the company for growth in the global digital ecosystem.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
