MAM
Shyam Steel appoints Ravi Kishan as brand ambassador
Mumbai: Shyam Steel, a leading producer and manufacturer of TMT Bars, proudly announces the appointment of Indian actor, politician, and film producer Ravi Kishan as their brand ambassador. This strategic collaboration is specially designed to strengthen Shyam Steel’s presence in the Bihar, Jharkhand, and Uttar Pradesh markets, where the company holds a significant position.
Shyam Steel Industries director Lalit Beriwala expressed his enthusiasm about the association, stating, “Ravi Kishan brings a unique blend of charisma and credibility to our brand. His immense popularity in the region, coupled with his versatile presence in Indian cinema and politics, makes him the perfect choice to represent Shyam Steel in these key markets.”
Ravi Kishan, currently serving as a member of parliament, Lok Sabha from Gorakhpur, shared his thoughts on the association, saying, “I am thrilled to be associated with Shyam Steel, a brand that shares my commitment to excellence and growth. Together, we look forward to contributing to the development of these vibrant markets and furthering Shyam Steel’s legacy as a leader in the steel industry.”
Shyam Steel recently announced that its turnover has reached ₹6,000 crores, and the company is poised for further growth with a target of Rs 9,000 to Rs 10,000 crores over the next two to three years. As part of their recent expansion initiatives, they commissioned a new capacity at the Mejia plant, increasing their integrated steel capacity from 0.65 million tons to 1 million tons. The company’s ambitious expansion plans also include the acquisition of 600 acres of land in Purulia, Raghunathpur block, for a new greenfield project. This project, a 0.35-million-ton integrated steel facility, is expected to significantly contribute to Shyam Steel’s goal of achieving a turnover of ₹10,000 crores. The company is dedicated to play a pivotal role in achieving the target of 300 million tonnes of steel production by 2030-31, contributing to India’s transformation into a self-reliant $ 5 trillion economy.
Shyam Steel is expanding on all fronts, from broadening its distribution networks to increasing its production capacity from 0.65 million tons to 1.35 million tons. The company is committed to playing a pivotal role in India’s growth story, and its association with Ravi Kishan reflects their shared values of excellence and progress.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
