MAM
Shyam Steel appoints Ravi Kishan as brand ambassador
Mumbai: Shyam Steel, a leading producer and manufacturer of TMT Bars, proudly announces the appointment of Indian actor, politician, and film producer Ravi Kishan as their brand ambassador. This strategic collaboration is specially designed to strengthen Shyam Steel’s presence in the Bihar, Jharkhand, and Uttar Pradesh markets, where the company holds a significant position.
Shyam Steel Industries director Lalit Beriwala expressed his enthusiasm about the association, stating, “Ravi Kishan brings a unique blend of charisma and credibility to our brand. His immense popularity in the region, coupled with his versatile presence in Indian cinema and politics, makes him the perfect choice to represent Shyam Steel in these key markets.”
Ravi Kishan, currently serving as a member of parliament, Lok Sabha from Gorakhpur, shared his thoughts on the association, saying, “I am thrilled to be associated with Shyam Steel, a brand that shares my commitment to excellence and growth. Together, we look forward to contributing to the development of these vibrant markets and furthering Shyam Steel’s legacy as a leader in the steel industry.”
Shyam Steel recently announced that its turnover has reached ₹6,000 crores, and the company is poised for further growth with a target of Rs 9,000 to Rs 10,000 crores over the next two to three years. As part of their recent expansion initiatives, they commissioned a new capacity at the Mejia plant, increasing their integrated steel capacity from 0.65 million tons to 1 million tons. The company’s ambitious expansion plans also include the acquisition of 600 acres of land in Purulia, Raghunathpur block, for a new greenfield project. This project, a 0.35-million-ton integrated steel facility, is expected to significantly contribute to Shyam Steel’s goal of achieving a turnover of ₹10,000 crores. The company is dedicated to play a pivotal role in achieving the target of 300 million tonnes of steel production by 2030-31, contributing to India’s transformation into a self-reliant $ 5 trillion economy.
Shyam Steel is expanding on all fronts, from broadening its distribution networks to increasing its production capacity from 0.65 million tons to 1.35 million tons. The company is committed to playing a pivotal role in India’s growth story, and its association with Ravi Kishan reflects their shared values of excellence and progress.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
