MAM
Shubhodip Pal replaces Pratik Seal as CMO at Micromax
MUMBAI: Mobile handset manufacturer Micromax has appointed Shubhodip Pal as its new chief marketing officer.
Pal replaces Pratik Seal, who has moved to Life OK as marketing head of the channel. Pal will lead marketing and brand communication of Micromax globally.
Micromax co-founder Rahul Sharma said “Our endeavor is to surprise consumers with mobile phone innovations or on any new businesses we enter. Our campaigns have successfully communicated the same in the past and we have taken the market by storm with many First‘s. Shubhodip brings with him a great track record as a marketer; tremendous level of energy; experience and enthusiasm that will help the Micromax brand reach newer heights of success.”
Talking about his new role Pal said, “It is quite exciting to be at Micromax at a time when the company is experiencing such an amazing period of growth/transformation and is gearing up to move to the next phase. We intend to take the brand to newer heights with the right mix of products for our consumers coupled with right media mix to reach out to them, with relevant TG centric associations and by building long term properties along the way.”
Pal brings with him 16 years of experience. He has worked in the consumer space, in the areas of strategising and implementing new and innovative campaigns.
In his last role, Pal was heading mobile messaging company Blyk India as country manager and director. At Blyk, he is credited to launching mobile magazine catering to the Youth.
Prior to joining Blyk, Pal had also worked with brands like Samsung, ABN AMRO and HP.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
