MAM
Shubhodip Pal named CEO of ITW Universe’s integrated marketing division
MUMBAI: ITW Universe just made a power move in the marketing world. The company has brought in Shubhodip Pal as the CEO of ITW’s Integrated Marketing Services (ITW IMS) division. With 27 years of experience and a reputation for turning brands into household names, Pal is set to supercharge ITW’s game plan across sports, media, and entertainment.
Pal isn’t just a marketing pro—he’s a brand magician. He has led Samsung, ABN Amro Bank, Hewlett Packard, Micromax, Balaji Motion Pictures, and Revolt Motors to new heights. From launching Samsung’s legendary sports campaigns to transforming Micromax into a billion-dollar empire (yes, with Hugh Jackman in tow), his career is basically a masterclass in marketing wizardry.
ITW Universe co-founder Bhairav Shanth welcomed Pal with enthusiasm, “We’re thrilled to welcome Shubhodip Pal to the ITW family. At ITW, we’ve always been at the forefront of innovation, and I have complete confidence that Shubhodip, with his groundbreaking ideas, will drive our vision even further. ITW IMS is a transformative division, and I can’t think of anyone better suited to lead it. Over the course of his career, Shubhodip has consistently demonstrated a unique ability to transform brands and leverage cutting-edge marketing strategies, which aligns perfectly with our commitment to delivering exceptional value to our clients.”
Pal’s portfolio includes some of the biggest marketing campaigns in India:
. Samsung Cup – Spearheaded the brand’s cricket initiatives, including India’s tour of Pakistan after 13 years.
. Hewlett Packard’s Rebrand – Led HP’s transition from a B2B brand to a lifestyle powerhouse, introducing fashion-inspired laptops and the first digital cricket trophy with BCCI.
. Micromax Boom – Took the brand from $350 million to $1.3 billion in 3.5 years, launched industry-first campaigns, and brought Hugh Jackman onboard.
. Googly Media – As CEO, built a Singapore-based gaming platform from concept to launch, securing major partnerships in less than a year.
. Balaji Motion Pictures – Oversaw blockbuster hits like Ek Villain, Udta Punjab, Veere Di Wedding, and Half Girlfriend.
Pal is stepping into ITW IMS with a crystal-clear goal—giving brands a single-window solution for maximising media, sponsorships, and creative strategies. Sharing his excitement, he said, “I am very excited to be a part of ITW’s growing vision as one of the largest sports and entertainment agencies in the country. ITW has helped brands create a niche in sports and beyond, the need of the hour is a single window solution for brands to leverage which combines media, creative, maximising the Sponsorships which they invest in and actionable strategy across mediums and diverse platforms available today. With ITW working with 39 brands last year during the IPL was landmark on its own showing trust in us delivering solutions and activating rights be it Offline or online. I am looking forward to leading our dynamic team and spearheading our transformative approach across the BU’s in ITW and giving our clients bang for their buck. Customisation solutions for brands, understanding their needs and delivering is key to our success – we will always be part of the Brands CMO’s team for the brands we work with.”
With Pal at the helm, ITW IMS is gearing up for major brand collaborations, data-driven marketing strategies, and deeper engagement in sports and entertainment sponsorships. The division has already bagged several high-profile mandates, with more announcements on the way.
MAM
Deepanshu Manchanda named IIMSAM Goodwill Ambassador
Zappfresh founder to advocate for Zero Hunger and nutrition goals.
MUMBAI: Deepanshu Manchanda just got a United Nations side quest because when you’re already fighting hunger from farm to fork, the next level is global goodwill. Deepanshu Manchanda, founder and managing director of DSM Fresh Foods Ltd. (Zappfresh), has been appointed Goodwill Ambassador for the United Nations Sustainable Development Goals by the Intergovernmental Institution for the Use of Micro-Algae Spirulina Against Malnutrition (IIMSAM), an observer to the UN Economic and Social Council (ECOSOC).
The honorary, non-remunerative role recognises his work in building inclusive, transparent food systems, strengthening smallholder farmer livelihoods especially women producers and advancing nutrition and food security.
Since founding Zappfresh in 2015, Manchanda has focused on traceability, farmer inclusion and public health. A notable collaboration with Shared Wealth Ventures LLC (a Heifer Project International subsidiary) established a backyard poultry sourcing model across Odisha, Bihar and Andhra Pradesh, linking women-led households directly to organised markets while promoting biosecurity and premium procurement practices.
As Goodwill Ambassador, he will support initiatives aligned with:
- SDG 2 (Zero Hunger) – advocating sustainable nutrition solutions
- SDG 3 (Good Health and Well-Being) – raising awareness of malnutrition interventions
- SDG 17 (Partnerships for the Goals) – fostering collaboration across institutions and communities
Manchanda said, “I’m honoured by IIMSAM’s recognition. It reflects the journey we began at Zappfresh to build transparent food systems that support smallholder farmers and improve nutrition outcomes. I’m eager to support collaborative progress toward Zero Hunger, better nutrition, and strong partnerships on a global scale.”
In a world where hunger and opportunity often sit at the same table, Manchanda isn’t just serving fresh food, he’s serving fresh hope, one traceable chicken and empowered farmer at a time.
