MAM
Shubhodip Pal named CEO of ITW Universe’s integrated marketing division
MUMBAI: ITW Universe just made a power move in the marketing world. The company has brought in Shubhodip Pal as the CEO of ITW’s Integrated Marketing Services (ITW IMS) division. With 27 years of experience and a reputation for turning brands into household names, Pal is set to supercharge ITW’s game plan across sports, media, and entertainment.
Pal isn’t just a marketing pro—he’s a brand magician. He has led Samsung, ABN Amro Bank, Hewlett Packard, Micromax, Balaji Motion Pictures, and Revolt Motors to new heights. From launching Samsung’s legendary sports campaigns to transforming Micromax into a billion-dollar empire (yes, with Hugh Jackman in tow), his career is basically a masterclass in marketing wizardry.
ITW Universe co-founder Bhairav Shanth welcomed Pal with enthusiasm, “We’re thrilled to welcome Shubhodip Pal to the ITW family. At ITW, we’ve always been at the forefront of innovation, and I have complete confidence that Shubhodip, with his groundbreaking ideas, will drive our vision even further. ITW IMS is a transformative division, and I can’t think of anyone better suited to lead it. Over the course of his career, Shubhodip has consistently demonstrated a unique ability to transform brands and leverage cutting-edge marketing strategies, which aligns perfectly with our commitment to delivering exceptional value to our clients.”
Pal’s portfolio includes some of the biggest marketing campaigns in India:
. Samsung Cup – Spearheaded the brand’s cricket initiatives, including India’s tour of Pakistan after 13 years.
. Hewlett Packard’s Rebrand – Led HP’s transition from a B2B brand to a lifestyle powerhouse, introducing fashion-inspired laptops and the first digital cricket trophy with BCCI.
. Micromax Boom – Took the brand from $350 million to $1.3 billion in 3.5 years, launched industry-first campaigns, and brought Hugh Jackman onboard.
. Googly Media – As CEO, built a Singapore-based gaming platform from concept to launch, securing major partnerships in less than a year.
. Balaji Motion Pictures – Oversaw blockbuster hits like Ek Villain, Udta Punjab, Veere Di Wedding, and Half Girlfriend.
Pal is stepping into ITW IMS with a crystal-clear goal—giving brands a single-window solution for maximising media, sponsorships, and creative strategies. Sharing his excitement, he said, “I am very excited to be a part of ITW’s growing vision as one of the largest sports and entertainment agencies in the country. ITW has helped brands create a niche in sports and beyond, the need of the hour is a single window solution for brands to leverage which combines media, creative, maximising the Sponsorships which they invest in and actionable strategy across mediums and diverse platforms available today. With ITW working with 39 brands last year during the IPL was landmark on its own showing trust in us delivering solutions and activating rights be it Offline or online. I am looking forward to leading our dynamic team and spearheading our transformative approach across the BU’s in ITW and giving our clients bang for their buck. Customisation solutions for brands, understanding their needs and delivering is key to our success – we will always be part of the Brands CMO’s team for the brands we work with.”
With Pal at the helm, ITW IMS is gearing up for major brand collaborations, data-driven marketing strategies, and deeper engagement in sports and entertainment sponsorships. The division has already bagged several high-profile mandates, with more announcements on the way.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
