Brands
Shrinivas SG joins JioHotstar as SVP of product management
BENGALURU: JioHotstar has added fresh heft to its leadership bench with the appointment of Shrinivas SG as senior vice president for product management, based in Bengaluru. The move comes as the platform sharpens its focus on scale, smarts and stickier viewer experiences in India’s fiercely competitive streaming market.
In his new role, Shrinivas will lead product strategy, customer experience innovation and platform-led growth, shaping how millions discover, watch and stay engaged with content on JioHotstar.
He arrives with a deep blend of commerce, content and consumer tech experience. Most recently at Flipkart, Shrinivas led large product teams across search, catalogues and generative AI initiatives, building everything from conversational commerce tools to vernacular and voice-led shopping experiences. His work spanned trend intelligence, personalisation and AI-driven discovery, all aimed at simplifying choices for users at scale.
Before Flipkart, he spent several years within the Airtel ecosystem, including Wynk and Airtel TV, where he helped launch premium video offerings, built advertising and monetisation platforms, and drove sharp revenue growth while keeping user experience front and centre.
At JioHotstar, Shrinivas is expected to bring that same product-first mindset to streaming, blending technology, insight and intuition to keep audiences watching, clicking and coming back for more.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
