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Shreyas Iyer Bats for Balance with Bhagavad Gita
MUMBAI: He’s known for finding the middle of the bat, now he’s finding the middle path. Indian cricketer Shreyas Iyer has teamed up with Bhagavad Gita for All (BGFA), a fast-growing faith-tech platform founded by entrepreneur Prithviraaj Shetty, to promote mindfulness, focus, and emotional balance through ancient wisdom reimagined for modern lives.
The collaboration blends the calm of spirituality with the rush of sport, showing how centuries-old teachings can sharpen clarity and resilience under pressure. With the global wellness economy pegged at nearly 6.8 trillion dollars, BGFA is betting on a future where self-awareness and performance go hand in hand.
Over the past ten months, the platform has seen remarkable growth, over 10,000 books sold and 1 lakh plus app users, as young professionals and students increasingly turn to reflective practices for structure and purpose.
Speaking on the partnership, Iyer said, “The Bhagavad Gita for All is not just a book; it’s a companion that helps you reflect, stay balanced, and find purpose amidst challenges. It’s beautifully designed and so relevant for today’s generation.”
The platform’s digital-first approach, including a video-based book, immersive mobile app, and AI companion My Krishna, makes the Gita’s timeless lessons accessible beyond religious boundaries, into leadership, performance, and emotional wellness.
Founder Prithviraaj Shetty added, “Schools and workplaces teach knowledge and skills, but not wisdom. Shreyas personifies the Gita’s spirit, remaining calm, focused, and balanced through every challenge.”
Having previously collaborated with Suniel Shetty, Shilpa Shetty, and Vidyut Jammwal, BGFA’s latest partnership positions it at the crossroads of culture, performance, and spirituality, where inner calm meets outer excellence.
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Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
