Brands
Shrey Walia elevated at boAt Lifestyle to Business Head – New Business Verticals
MUMBAI: boAt is sharpening its growth playbook. The consumer electronics brand has elevated Shrey Walia as business head – new business verticals, expanding his remit even as he continues to lead wearables and accessories, one of the company’s largest and most competitive segments.
In the newly broadened role, Walia will drive expansion across emerging product categories, build scale in new markets and unlock fresh revenue streams across boAt’s fast-growing portfolio. The move signals a clear intent: double down on category creation while tightening leadership at the core.
Walia has been with boAt for over two years and currently heads wearables and accessories, a role he will continue alongside his new responsibilities. His elevation comes at a time when boAt is pushing beyond audio and wearables to deepen its presence across adjacent consumer electronics verticals.
Before joining boAt, Walia spent over six years at Amazon, where he held multiple leadership roles across wireless audio, accessories and mobile categories. As category head, he steered strategy for wireless accessories and audio, and earlier led P&L for Amazon’s mobile business for brands including Oppo, Vivo and Huawei.
Prior to Amazon, he was business head at ShopClues, where he built and scaled the refurbished and pre-owned business across B2B and B2C channels, making the platform a category leader at the time. His earlier stints include handling handset and tablet businesses at Samsung Electronics, managing over Rs 120 crore in annual revenue across key Haryana markets, and starting his career as a senior analyst at The Smart Cube.
An alumnus of Faculty of Management Studies, Delhi, Walia also served as joint secretary for corporate relations and placements, where he helped deliver 100 per cent placements and expanded recruiter participation across sectors.
With a deep bench of marketplace, category and P&L experience, Walia now sits at the centre of boAt’s next growth chapter—tasked with finding the next big bets, and making them scale, fast.
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
