Brands
Shraddha Kapoor signs on as Power Gummies brand ambassador
NEW DELHI: Dietary supplement brand Power Gummies has roped actor Shraddha Kapoor as its brand ambassador. The Stree star will be now featured majorly on the company's hair & nails vitamin gummies advertisements.
With this association, the brand aims to bring forth its vision amongst millennials while reinforcing its values and philosophy. The campaign is focused on happy hair every day.
"Shraddha is a powerhouse of talent and seamless fit for Power Gummies. Her versatile, vibrant, energetic, lively, and sparkling personality knits a perfect horizon and panache for our brand. She personifies the key prepositions of changing trends of beauty, health and fitness. We are ready to thrill the gen-next customers together with Shraddha," said Power Gummies founder & CEO Divij Bajaj.
The actor’s inclusion in the company's marketing campaign could "help a wider range of people to move towards preventive care and nutrition for their health and wellness,'' added Bajaj.
Kapoor revealed that she has been taking two gummies every day for her nutritional needs.
"As an actor, my constant battle is to maintain my hair health after never-ending hairstyling, which is a must for me. Something as easy as chewing a gummy for my hair health is just an amazing idea, especially when I can just take two gummies a day for my daily nutritional intake. I feel my best when I am healthy and that makes me excited to be on board with Power Gummies and look forward to how gummies become a part of everyone's lifestyle just like me," she said.
Power Gummies claims that their unisex vitamin gummies are vegan, gluten-free, gelatin-free, and cruelty-free.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
