MAM
Shopping made easy! Casio India introduces doorstep delivery of its products
Casio India Co. Pvt. Ltd. (CIC) rolls out a virtual number to provide an easy and convenient shopping experience to its customers. In order to overcome customer's apprehensions and simultaneously support channel partners, Casio India is re-innovating the way in which it can give more value to all of its stakeholders. Designed with consumer- centricity at its core, Casio has ensured a safe store-to-home supply chain with contactless delivery and payments for its entire product portfolio i.e. watches, calculators and electronic musical instruments in collaboration with its partners.
Customers will have to message their “pin code” at 9266222525 and click on the link they receive in return to locate the nearest Casio store. On selection of the desired product category (Watches/Musical Instruments/Calculators), customers can see the contact details of their nearby Casio dealers on the store locator and can place order with their preferred dealer at their own convenience.
"Casio has always valued its channel partners and has believed in quick addressal of consumer concerns in changing times. The intent behind this endeavor is to provide support to channel partners and shoppers for a safe and hassle-free experience. Our world may be different now, but Casio would provide continued support to all our partners in these challenging times," said Mr Kulbhushan Seth, Vice President for Casio India.
With this initiative Casio India has again made a marked move to support its channel partners and enhance consumer experience in the changing business dynamics.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
