Ad Campaigns
Shoppers Stop ropes in Rakul Preet for its Diwali campaign
Mumbai: Shoppers Stop, India’s leading omnichannel destination for fashion, beauty, and gifting, is all set to ignite the spirit of togetherness this Diwali with an exciting digital campaign ‘’We-Time Wali Diwali,’ featuring actor Rakul Preet Singh.
The campaign’s central theme revolves around the tradition of Diwali, a time when families and friends come together to celebrate. However, in today’s fast-paced life, these moments of togetherness are often overshadowed. ‘We-Time Wali Diwali’ encourages individuals to rekindle their relationships by cherishing these precious moments. Whether it’s a family gathering, a romantic date night, or a fun outing with friends, Shoppers Stop encourages everyone to allocate time for these valuable connections, emphasising the importance of ‘Rishton ko dein thoda we-time.’
Commenting on the same Shoppers Stop customer care associate and chief of marketing and communication Shwetal Basu said; “Shopping is not just buying, it is creating moments together. Diwali is the perfect occasion to bond with friends and family. Diwali shopping is one of the moments that gets us together. With ‘We Time Wali Diwali’, Shoppers Stop encourages people to spend time with their loved ones whether it is shopping together or buying gifts together. Just embrace the joy of togetherness this festive season and weave precious memories that last a lifetime.”
Speaking about the new campaign, Rakul Preet Singh said; “As someone who cherishes moments with my family and friends, I resonate deeply with the concept of ‘Rishton ko dein thoda we-time.’ It is very important that we spend time with our loved ones, especially during festivities and this campaign is a beautiful reminder of the same. I am absolutely delighted to be part of Shoppers Stop’s Diwali campaign, ‘We-Time Wali Diwali” and their endeavour to bring people closer through fashion and heartfelt connections.”
Basu added that Rakul Preet’s association with Shoppers Stop adds a touch of glamour and authenticity to the campaign, making it more relatable to the target audience.
Shoppers Stop’s diversified omnichannel offering spans over 800 recognised and trusted brands across an incomparable range of products. Customers can choose from a diverse range of festive collections and exclusive brands spread across multiple categories. Shoppers Stop is home to one of the country’s longest-running and most coveted loyalty programs ‘First Citizen Club’. The Company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionizing the way Indians shop. Customers can also indulge in experiential events such as gift-wrapping workshops, fashion and styling activities, live music performances and many more.
That’s not all; this festive season Shoppers Stop is taking the excitement up a notch with their exclusive “Bill Buster” offers, delivering unbeatable deals on Tommy Hilfiger luggage and BOSS watches. To add to the excitement, customers who make a purchase of Rs. 10,000 or more on MasterCard, will get a chance to win World Cup tickets. It’s not just a shopping spree; it’s a top-notch festive experience.
Join Shoppers Stop in celebrating Diwali indulging in premium brands, trendy fashion, and unique style.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
