Ad Campaigns
ShopClues’ TVC named best ad campaign at Indian e-retail Awards
MUMBAI: At the recently held Indian e-retail Awards 2015, ShopClues’ TVC ‘From Ding to Dong’ released in September 2014 won the ‘Advertising Campaign of the Year.’
Created by Enormous Brands, Mumbai, the TV ad campaign highlighted the online retailer’s value proposition of being the ultimate destination for a wide variety of products available at wholesale rates.
ShopClues.com co-founder and CMO Radhika Aggarwal said, “We are thrilled at receiving an award for a TVC we worked really hard for. Congratulations are also in order for our creative agency and the marketing team which spearheaded the entire idea and its execution. The award validates our initial intention of creating an ad film that speaks directly to our target audience in a language that most appeals to them. It encapsulates why ShopClues is the ultimate online shopping destination in a very quirky, fun, simple yet articulate manner.”
The ShopClues ad film shows a man carrying everything from utensils to ovens to geysers to kitchen ware as a stack on his head as he goes through the streets of a city. The unusual style and size of the stack attracts curious glances from onlookers. The soundtrack goes, ‘Wholesale ka rate….tu kya lega, seth‘ (At wholesale rates, what do you wish to buy, Sir?). A man from a balcony picks up a hat from the over-sized stack of goods and says, ‘Saara wholesale ka market… theek aapke ghar tak…har item wholesale rate par.’ The film ends with the tagline, ‘Sab kuch wholesale rate pe, Ding Se Lekar Dong‘ (everything at wholesale rates, from ding to dong).
The Indian e-Retail Awards recognise excellence in e-retail and multi-channel initiatives by retailers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
