Brands
ShopClues announce exclusive launch of NYC in India; rolls NYC FHD3200 MV HD Ready LED TV
MUMBAI: ShopClues, India’s first and largest managed marketplace, has announced the exclusive foray of NYC in India through its platform. NYC is a premier consumer durables brand which has gained immense global popularity with its cutting-edge innovation and unique design ideas. Collaborating with ShopClues, NYC plans to introduce some of its flagship creations to the Indian consumer.
With its first product, FHD3200 MV HD Ready LED TV, NYC aims to venture into the Indian market with a promise of excellent quality at affordable prices. The elegant LED TV sports a sleekandslim design with anHD ready resolution of 1920×1080, takingthe experience of watching television to a whole new level. This new-generation device is available only on ShopClues at an attractive price of Rs.10,790. With this launch, ShopClues further underlines its commitment to offering its shoppers the largest assortment of high quality products at unmatched price points.
At the launch of NYC, chief business officer Radhika Ghai Aggarwal said, “A popular name in homes, NYC has decided to enter the Indian market with ShopClues as its exclusive online partner thanks to our wide reach and popularity. We’re certain that this association will be a tremendous success and will be appreciated by our shopper base. This collaboration is another testimony of our constanteffortsinbringing products that offer consumers an unmatched blend of great looks, features and an overall enhancedexperience. ”
NYC director Balram Garg said, “Our wide-ranging consumer electronic productsare designed exactly to match the preferences oftheShopClues consumer base. We have carefully studied the Indian market to bring forward this exceptional TV set and make it available at an irresistible price point.NYC isdelighted to partner with the largest Indianmanagedmarketplace and we look forward to penetratingthe pan-Indian market with the help of the immense popularity and recognition that ShopClues has garnered over time.”
The NYC FHD3200 MV HD Ready LED TV features a 32” screen. It capacities a consistent and excellent home entertainment experience with its European quality and engineering. To make the product more attractive, ShopClues has also bundled in additional offers that include a one-year extended warranty worth Rs. 1499 along with a free Videocon D2H Voucher worth Rs 990. In addition, ShopClues is offering a ‘100% Buyer Protection Program’ which includes Payment Security, Product Guarantee, Easy Replacement and Verified Merchants and an EMI option available at Rs. 964 per month.
NYC is a premier consumer durables brand which has gained immense global popularity with its cutting-edge innovation and unique design ideas. Collaborating with ShopClues, NYCplans to introduce some of its flagship creations to the Indian consumer.
To check out the unique NYC FHD3200 MV HD Ready LED TV, visit http://www.shopclues.com/nyc-32-inch-led.html
Brands
Flipkart plays on Ugadi vs Yugadi debate in festive campaign
Light-hearted film turns pronunciation clash into deals and delight
MUMBAI: Flipkart is turning a tongue-twister into a talking point with its latest campaign around Ugadi, playfully diving into the age-old debate of Ugadi versus Yugadi.
Conceptualised by 22feet, the campaign leans into a simple cultural truth. While pronunciation may differ across Andhra Pradesh, Telangana and Karnataka, the festive spirit and the urge to shop remain universal.
The campaign film captures this with a humorous back-and-forth between Telugu and Kannada speakers arguing over the ‘right’ way to say the festival’s name, only to land on a cheerful twist where both sides are rewarded. It is less about settling the debate and more about celebrating it.
At the centre of the activation is an interactive microsite, where users can share festive wishes and unlock exclusive deals on the Flipkart app. The idea turns a linguistic quirk into a participative experience, nudging users to engage while they browse.
The campaign is being amplified across digital platforms, including Meta, along with integrations on Flipkart’s own ecosystem, encouraging users to join the conversation and cash in on festive offers.
22feet chief creative excellence officer Vishnu Srivatsav said, “Small cultural nuances often create the most interesting ideas. The pronunciation debate gave us a playful starting point, and from there we built a take that is both celebratory and distinctive.”
In blending humour with heritage, Flipkart’s campaign shows that sometimes, it is not about who is right, but how everyone can win, especially when there are deals on the table.
