MAM
Shobitam announces strategic communication partnership with Tute Consult
Mumbai: Shobitam, the global ethnic fashion brand, on Monday appointed an integrated marketing and communications firm, Tute Consult, to bolster its presence in the Indian and global markets.
Tute Consult will be responsible for developing a holistic communication strategy to amplify the brand’s mission and establish Shobitam’s brand image and awareness amongst its fast-growing base globally.
Speaking on the partnership, Shobitam co-founder & chief product officer Aparna Thyagarajan said, “We are thrilled to be associated with Tute Consult as our strategic communications partner. I am certain that Tute Consult, through their extensive industry knowledge and experience, is poised to enable the right communication tools for Shobitam and be our partners in every step. We are looking forward to a mutually fruitful association and cannot wait to embark on this exciting journey.”
Tute Consult founder Komal Lath added, “We love what Shobitam has to offer and are thrilled to work with them to build a world-class global ethnic fashion brand that we are all proud of. The fashion category is ever evolving, and it’s great to see novel concepts and ideas germinate into beautiful selections with designs that give us impetus to tell their stories. We’re excited and look forward to some great strategic collaborations and conversations to amplify Shobitam’s beautiful mission and vision to democratise ethnic fashion globally.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
