MAM
Shobitam announces strategic communication partnership with Tute Consult
Mumbai: Shobitam, the global ethnic fashion brand, on Monday appointed an integrated marketing and communications firm, Tute Consult, to bolster its presence in the Indian and global markets.
Tute Consult will be responsible for developing a holistic communication strategy to amplify the brand’s mission and establish Shobitam’s brand image and awareness amongst its fast-growing base globally.
Speaking on the partnership, Shobitam co-founder & chief product officer Aparna Thyagarajan said, “We are thrilled to be associated with Tute Consult as our strategic communications partner. I am certain that Tute Consult, through their extensive industry knowledge and experience, is poised to enable the right communication tools for Shobitam and be our partners in every step. We are looking forward to a mutually fruitful association and cannot wait to embark on this exciting journey.”
Tute Consult founder Komal Lath added, “We love what Shobitam has to offer and are thrilled to work with them to build a world-class global ethnic fashion brand that we are all proud of. The fashion category is ever evolving, and it’s great to see novel concepts and ideas germinate into beautiful selections with designs that give us impetus to tell their stories. We’re excited and look forward to some great strategic collaborations and conversations to amplify Shobitam’s beautiful mission and vision to democratise ethnic fashion globally.”
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
