Brands
Shoaib Akhtar fires back at Virender Sehwag with witty dig in Myntra Fwd banter
MUMBAI: Former Pakistani speedster Shoaib Akhtar has reignited his cheeky rivalry with Virender Sehwag in a hilariously sharp Instagram reel that’s got social media buzzing.
The video, a response to Myntra Fwd’s latest campaign featuring Sehwag, sees Akhtar mockingly rolling his eyes at the Indian opener’s relentless mention of his famous triple century. With a mischievous grin, Akhtar suggests Sehwag deserves a Guinness World Record for bringing it up so frequently.
Not one to be outdone, Akhtar throws in a playful reminder of his own legacy the record for the fastest delivery in cricket history adding a dash of swagger to the friendly jab.
The reel, packed with Akhtar’s signature humour, has quickly gained traction, drawing reactions from cricket fans and celebrities alike. The lighthearted exchange between the two legends has once again proven their on-field rivalry still makes for top-tier entertainment.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.








