MAM
Shivam Ranjan takes the global brand head role at Motorola Mobility
MUMBAI: Motorola Mobility, a Lenovo company, has announced the appointment of Shivam Ranjan as its new global head of brand, Motorola. Ranjan, expressing “immense gratitude and humility,” will now oversee worldwide brand strategy and end-to-end marketing communications for all Motorola products, software, and services.
This promotion follows Ranjan’s significant contributions to Motorola Mobility’s growth in the Asia Pacific region, where he most recently served as head of marketing for two and a half years. During this period, he was responsible for marketing across key markets including India, Australia, Japan, Korea, and Indonesia.
Prior to that, he spent five years and eight months as head of marketing for Motorola India, where he managed all aspects of marketing, public relations, brand management, and alliances for smartphones, tablets, consumer appliances, home audio, and televisions. His tenure saw him lead product marketing, digital and ATL communication, media planning, and CRM for numerous launches and campaigns.
Ranjan acknowledged the instrumental guidance of his mentor and manager, Prashanth Mani, whose leadership in APAC he credited with shaping his professional journey. He also extended “heartfelt thanks” to Ruben Castano and Sergio Buniac for entrusting him with this global responsibility.
With over 15 years of diverse experience spanning marketing, brand management, corporate communication, strategy, business development, project management, and IT, Ranjan brings a wealth of expertise to his new role.
Before his nearly six-year stint at Motorola Mobility, he held senior marketing and brand roles at Airtel Payments Bank and Samsung Electronics, where he spearheaded 360-degree communication strategies for product launches and managed significant marketing budgets. His earlier career also includes roles in business strategy and IT. An MBA from a top global B-school, Ranjan’s appointment signals Motorola’s commitment to further strengthening its global brand presence.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
