MAM
Shiv Raheja takes charge of e-commerce and quick commerce at Society Tea
MUMBAI: Shiv Raheja has been elevated to head of digital marketing – e-commerce and quick commerce at Society Tea, marking a significant milestone in his nearly six-year journey with the Mumbai-based FMCG brand.
Raheja, who joined the company in November 2019, has steadily climbed the ranks from digital marketing manager to senior manager – digital and e-commerce, and now assumes full leadership of the brand’s digital commerce and growth strategies.
With a decade-plus track record across high-growth sectors like FMCG, OTT and retail, Raheja has worked with marquee companies including Nature’s Basket, Hotstar and Gold’s Gym. At Hotstar, he was instrumental in converting blue-chip brands like Apple, Reliance Jio and Bajaj Auto into digital-first advertisers, while also bringing LIC onboard for the Rio Olympics in 2016.
Known for his innovative integration campaigns and knack for driving customer acquisition at scale, Raheja is now tasked with accelerating Society Tea’s digital revenue and strengthening its footprint across e-commerce and q-commerce platforms.
Raheja’s appointment comes as Society Tea looks to sharpen its focus on digital-first distribution in a rapidly evolving tea and beverages market.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
