Brands
Shiseido to partner with Shoppers Stop to expand its brand footprint in India
Mumbai: Shiseido Asia Pacific Pvt. Ltd. has signed a strategic distribution partnership agreement with India’s leading premium fashion and beauty destination, Shoppers Stop’s subsidiary Global SS Beauty Brands Limited to expand its brand footprint in India. Through the partnership, Shiseido will officially launch its global make-up brand, NARS Cosmetics, in the second half of 2023 in key cities in India.
Shiseido Company Limited (“Shiseido”) headquartered in Japan, is amongst the top five global beauty manufacturers comprising of iconic skincare, make-up and fragrance brands including SHISEIDO, NARS, Drunk Elephant, Clé de Peau Beauté, Narciso Rodriguez, Issey Miyake and Serge Lutens, among others.
“The beauty market in India has evolved considerably in the last few years with loyal consumers who are actively adding global brands to their collection of beauty products. Our global brand Shiseido has been present in the market since 2001 and focuses on the premium segment with our portfolio of fragrance brands.
We believe this a great time to expand our presence in India, and we are thrilled to have formalised the partnership with Global SS Beauty Brands (Shoppers Stop). We look forward to leveraging their deep experience in premium beauty as well as their extensive network and omnichannel presence, to bring one of our most-loved make-up brands, NARS, to consumers in India,” said Shiseido Asia Pacific Pvt. Ltd. president & CEO Nicole Tan.
Shoppers Stop customer care associate, MD & CEO Venu Nair said, “Beauty is a key strategic pillar for us. Our partnership with Shiseido Asia Pacific is in line with our commitment to bring to customers in India the best of Global brands. This collaboration will further strengthen Shoppers Stop’s purpose of inspiring consumers to look good and feel confident and will help grow the rapidly evolving Beauty market in India. Our wide network and strong omni-channel presence will serve as a springboard for Shiseido, and will allow NARS to launch in India with higher speed and efficiency.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
