Ad Campaigns
Shipyaari drives sustainability and women empowerment with Heels on Wheels campaign
Mumbai: Shipyaari, a SaaS-based logistics enabler, providing end-to-end logistics solutions to D2C and e-commerce businesses globally has furthered its sustainability agenda by partnering with smart commute foundation and the department of physical education, University of Mumbai for Heels on Wheels campaign. The event is an all-woman-cycle rally aimed at empowering women and raising awareness about women’s health and fitness and hopes to train and nurture at least 1200 women across 24 wards of Mumbai City who work as house help and live in informal settlements. In parallel, the initiative also promotes the message of a greener future complementing Shipyaari’s commitment towards curbing the carbon emission from transportation.
Shipyaari CEO and co-founder Nayan Ratandhayara said “I know first-hand how easy it is to get wrapped up in the excitement of startup life and subsequently, neglect one’s health. That’s why we are proud to sponsor Heels on Wheels, an event that reminds us of all of the importance of health and wellness. At Shipyaari, we believe that success is only meaningful if we achieve it while maintaining our physical and mental well-being. I urge everyone to prioritise their health because, without it, no amount of success is worth it.”
24 bicycles have been donated in the recently concluded cycle rally to women house-helps living in K West Ward, Mumbai. A free health check-up camp has also been announced for 18 and 19 March at Decathlon, Andheri West that will provide attendees with an opportunity to also learn about the importance of physical fitness.
Smart Commute Foundation director and the first bicycle mayor of Mumbai, Firoza D mentioned, “This initiative not only empowers but also supports the right to inclusiveness & change the mindset attached to cycling & women. Bicycles have proven to be wheels of change repeatedly. We have trained & planned a donation drive for 24 women who work as house help & live in informal settlements of K West Ward of Mumbai City. We urge Mumbaikars to collaborate & provide an opportunity to share our thoughts & be a voice to encourage training & nurturing at least 1200 women across 24 wards of Mumbai City to cycle for Fitness & Freedom of Mobility.”
By supporting initiatives such as Heels On Wheels, Shipyaari continues to demonstrate its commitment to the environment and the community. Last year the company extended its support to the Cycle Chala City Bacha campaign for a mega cycling event to promote safe cycling infrastructure and significant health equity.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
