MAM
Shikhar Dhawan signs deal with IMG Reliance
NEW DELHI: IMG Reliance today announced that Indian cricket star Shikhar Dhawan has signed an exclusive worldwide marketing and management agreement with the company – specialised in talent management, sports sponsorship & marketing.
Since the launch of the Talent Management division in 2016, IMG Reliance has enjoyed great momentum, adding some of the cricket’s most exciting starts to its roster including Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer and now the prolific batsman Shikhar Dhawan.
“I think what IMG Reliance brings to the table is quite dynamic and unique in India. I am very excited to partner with the company which has expertise across so many different platforms,” said Dhawan. “While I continue to focus on my cricket and bringing laurels to the nation, off-the-field, I know I have my new team at IMG Reliance to help me maximize my talent.”
Dhawan is one of the most charismatic and talented players of this generation. One of the finest openers in the history of Indian cricket, Dhawan has led the team to numerous wins single-handedly. Dhawan has been one of the most prolific scorers for India in the limited overs format accumulating close to 6000 runs at an enviable average of over 45.
“Shikhar possesses enormous talent and character, a unique combination that along with cricket will help us build a brand. It is our absolute delight to be representing a talent like Shikhar who ranks amongst the best cricketers India has produced. We have put together a great team around Shikhar, whose expertise across various verticals will help him achieve the goals,” said IMG Reliance head-talent & sponsorship Nikhil Bardia.
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MAM
Yes Madam introduces 0 per cent commission for pregnant service partners
Home salon platform supports over 7,500 beauty professionals with new welfare policy.
MUMBAI: When life gives you a bump, Yes Madam has decided the last thing a woman needs is a cut in her earnings. Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has announced a 0 per cent commission policy for its pregnant service partners. The move aims to provide greater financial stability and flexibility to its network of over 7,500 trained beauty professionals during this important life stage.
Under the new initiative, pregnant partners will retain their full earnings with no commission deductions, allowing them to focus on their well-being while maintaining income continuity. The decision was prompted by a customer’s social media video that highlighted the experience of a pregnant service professional continuing to work. The customer suggested reducing commission and shortening travel distances for such partners.
Responding to the feedback, Yes Madam co-founder Mayank Arya acknowledged the concern and confirmed that hub restructuring to optimise travel is already underway in phases. He also announced the 0 per cent commission policy for pregnant partners and encouraged them to prioritise rest.
Yes Madam co-founder and CEO Aditya Arya, said the policy reflects the company’s commitment to open communication. “Our partners know they can reach out to us directly, and it’s this personal access that helps us build policies that truly matter,” he noted. “Introducing 0 per cent commission for pregnant professionals is a direct result of listening to their needs.”
Mayank Arya added that the platform has a responsibility to support partners at every stage. “This step is a small but important move in that direction. We actively encourage our service partners to prioritise their well-being and take adequate rest during this time.”
Yes Madam had previously introduced a 0 per cent commission model for its top-performing “Queen Partners.” Extending this benefit to pregnant professionals marks another step in strengthening partner welfare and building a more supportive ecosystem.
In an industry where beauty professionals often go the extra mile, Yes Madam is showing that genuine care should flow both ways especially when one of their own is expecting.
