Brands
Shikhar Dhawan joins QUE as partner and brand ambassador
Mumbai: QUE, an upcoming premium eyewear brand, is excited to announce a strategic collaboration with the renowned Indian cricketer, Shikhar Dhawan. In this amazing feat, Shikhar joins QUE not only as an investor but as a partner & brand ambassador. This dynamic alliance between the sterling batsman and the eyewear brand marks a significant stride toward redefining one’s individuality, self-expression, and style. QUE, co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, is gearing up for its launch with a promise to captivate the market with its premium, exciting range.
The onboarding of Shikhar as an investor, partner, and brand ambassador will play a pivotal role in QUE’s trajectory – by enabling the brand to launch strongly, amplifying marketing efforts, and enhancing product offerings. With a vision to democratise style and quality, QUE aims to make its premium sunglasses accessible to a mass premium audience across India and beyond.
“I am delighted to be associated with QUE, a brand that shares my commitment to quality and style. As someone who values both fashion and functionality, I believe QUE’s innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes,” said Shikhar Dhawan.
In a statement, QUE co-founder and CEO Shashank Saurabh expressed excitement about the alliance, stating, “We are excited about this strategic investment and partnership with Shikhar Dhawan as it serves as a strong validation to our mission of redefining the sunglasses industry, which will be worth $8.6 billion by 2028. We are also delighted to have Shikhar not only as an investor and partner but also as a brand ambassador. As we prepare for the launch of QUE, we are confident in our ability to lay a strong foundation for our brand. QUE is poised to gradually establish its presence in the market, paving the way to empower individuals from all walks of life to embrace and celebrate their individuality through our unique sunglasses offerings.”
“We believe in QUE’s potential to redefine standards and disrupt the sunglasses market. We look forward to collaborating closely with exciting startups like QUE to create a solid impact. We are committed to working hand in hand with QUE to ensure that we disrupt the sunglasses industry in India, to begin with, and subsequently internationally as well,” said DaOne Group CEO Amitesh Shah.
QUE and Shikhar Dhawan’s partnership signifies a union of style, quality, and innovation, promising consumers an unparalleled experience in eyewear. Stay tuned for QUE’s official launch, where they will unveil their exquisite collection of sunglasses designed to elevate every individual’s fashion statement and comfort.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
