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SheRox appoints Tyche Media for digital marketing duties
Mumbai: Tyche Media, the independent digital marketing consultancy and service providing agency has bagged the digital and social media marketing mandate of actor Jacqueline Fernandez’s modern lifestyle brand, SheRox.
As part of the mandate, the agency will be responsible for managing and enhancing the brands digital properties, which include website, social media platforms like Facebook, Twitter, and Instagram along with building the SheRox community.
Speaking on the new account win, Tyche Media, co-founder, Pawan Bagga said, “We are excited to be associated with SheRox. They are open to ideas and suggestions and are ready to take some risks creatively. Our main intention is to make their efforts and voices reach out to a large number of people and inspire them.”
“I was thrilled when we bagged the mandate for SheRox. For me, this is a project I have given my heart to. We are looking forward to collectively strengthen the brand by being able to reach a point where our audience resonates with our message,” added Tyche Media, co-founder and CEO, Sasha D Cunha.
“I am happy and relieved to find an agency that shares the same vision I have for SheRox. Together, we are really looking forward to create a positive space for everyone,” said Jacqueline Fernandez.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
