MAM
Shemaroo Entertainment became first Indian company to be a finalist at Promax Global Awards 2023
Mumbai: Shemaroo Entertainment, a mainstream player in the media and entertainment industry is to share its success at the Promax Global Excellence Awards 2023 securing a total of 13 trophies. This achievement elevates Shemaroo’s total Promax Trophies count to 117.
The triumph at this global event underscores the company’s steadfast commitment to delivering marketing campaigns and promoting content. Among the 13 accolades, Shemaroo bagged 6 gold awards in the categories of in-house program promo campaign, sound design, total program package, micro video content, something for nothing, best use of music. The company secured 2 silver awards for stunt promotion and holiday/seasonal/special event design Promo. The remaining 5 were bronze awards for directing, marketing creativity-animation, art direction & design, animation, vertical video, best use of score or music without lyrics.
Reflecting on these achievements, Shemaroo Entertainment Ltd COO Arghya Chakravarty said, “We are elated to have clinched 13 trophies at the Promax Global Excellence Awards 2023. Becoming the first Indian company to be a finalist for the esteemed ‘creative marketing team of the year’ at this global event fills us with pride. We consistently strive to set new benchmarks by capturing the essence of storytelling through innovative campaigns. This recognition further fuels our team’s dedication to push creative boundaries and deliver impactful content worldwide.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
