MAM
Shekhar Kapur- on BBC World’s ‘HardTalk Extra’
Shekhar Kapur is one of the elite club of Asian film directors who have cracked Hollywood. He talks to Mishal Husain about his early films in Bollywood, controversy around his film ‘ Bandit Queen’ , his breakthrough ‘ Elizabeth’ which gained seven Oscar nominations, including one for Best Picture . He also tells Mishal that Hollywood as we know it, is seriously under threat, as asian culture becomes a force to be reckoned with on the global stage.
HARDtalk Extra is the BBC’s most widely broadcast arts and entertainment interview programme. Each Friday, the programme profiles leading personalities in the arts, entertainment, science, culture and the media. This edition of HARDtalk Extra will be broadcast on BBC World on Friday 3rd February @ 1000 with additional appointments to view @ 1400, 1700 and 2100 IST.
Further information:
Deeptie Sethi/ Neha Sharma
Tel: 91 11 2341 2672/73 Extn. 102
Fax: 91 11 2341 1109
Email: deeptie.sethi@bbc.co.uk
Notes to Editors: BBC World, the BBC’s commercially funded international 24-hour news and information channel, is owned and operated by BBC World Ltd, a member of the BBC’s commercial group of companies. BBC World is available in more than 200 countries and territories worldwide, and reaches 280 million households (136 million 24-hour homes) and more than one million hotel rooms. BBC World launched in its present format in 1995 and is funded by advertising and subscription. For further information on how to receive BBC World, download schedules or find out more about the channel, visit bbcworld.com.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
