MAM
Shashank Rathod joins Delhivery as media and communications lead after Amazon innings
MUMBAI: From packing prime narratives to shipping new stories—Shashank Rathod has stepped into the role of director, media & communications at Delhivery. Rathod took on the mandate in May 2025, bringing over a decade of public relations and corporate communications experience to the logistics major’s fast-paced communications playbook.
Prior to this, Rathod spent nearly six years at Amazon, most recently as corporate communications manager. Based in Bengaluru, he managed media strategy and brand communications across key verticals during a transformative phase for the e-commerce titan.
Rathod’s CV also includes stints at Oneplus, Weber Shandwick, and 20:20 MSL, where he led campaigns for marquee clients like Dell, Alibaba, Xiaomi, IBM, and PTC. He began his communications journey at Archetype, handling accounts like Sap Labs and Cisco.
Speaking on the transition, Rathod said, “I’m happy to share that I’m starting a new position as director, media & communications at Delhivery!”
With Rathod now helming media and communications, Delhivery is expected to focus on a sharper external messaging approach—one that balances enterprise growth with strategic storytelling.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
