MAM
Shashank Rathod joins Delhivery as media and communications lead after Amazon innings
MUMBAI: From packing prime narratives to shipping new stories—Shashank Rathod has stepped into the role of director, media & communications at Delhivery. Rathod took on the mandate in May 2025, bringing over a decade of public relations and corporate communications experience to the logistics major’s fast-paced communications playbook.
Prior to this, Rathod spent nearly six years at Amazon, most recently as corporate communications manager. Based in Bengaluru, he managed media strategy and brand communications across key verticals during a transformative phase for the e-commerce titan.
Rathod’s CV also includes stints at Oneplus, Weber Shandwick, and 20:20 MSL, where he led campaigns for marquee clients like Dell, Alibaba, Xiaomi, IBM, and PTC. He began his communications journey at Archetype, handling accounts like Sap Labs and Cisco.
Speaking on the transition, Rathod said, “I’m happy to share that I’m starting a new position as director, media & communications at Delhivery!”
With Rathod now helming media and communications, Delhivery is expected to focus on a sharper external messaging approach—one that balances enterprise growth with strategic storytelling.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
