Ad Campaigns
Sharp’s new LCD panel provides dual vision
MUMBAI: Sharp Corporation and Sharp Laboratories of Europe have developed a new LCD panel, which can simultaneously display different information and image content in right and left views in a single unit by directionally controlling the viewing angle of the LCD.
This feature makes it possible to provide information and content tailored to specific users depending on the angle at which they view the screen. Volume production of the LCD will begin this month, marking the introduction of the world’s first practical application of this technology.
Increasingly wider viewing angles in LCDs have made possible clear, highly readable displays without loss of image quality regardless of which direction the display is viewed from, and therefore several users can view an LCD simultaneously.
This has drastically boosted demand for LCD application products such as LCD TVs and monitors, notebook PCs, in-vehicle rear-seat entertainment, and mobile phones.
Meanwhile, as the settings in which such devices are used continue to expand, and the information and visual content displayed on them continue to expand, a rapidly increasing need exists among a broad range of users for a single device capable of restricting the display to only the information or content users need to see.
Using a number of proprietary technologies, such as a parallax barrier superimposed on an ordinary TFT LCD, the LCD sends the light from the backlight into right and left directions, making it possible to show different information and visual content on the same screen at the same time depending on the viewing angle. Controlling the viewing angle in this way allows the information or visual content to be tailored to multiple users viewing the same screen. For instance, in an in-car application, the driver’s side could display a map while the passenger’s side shows a DVD movie.
As another example, one user can view the display as a PC screen for browsing the Internet or for editing images shot using a digital camera while at the same time another user watches video content such as a movie or a TV broadcast.
This ability to enjoy two functions in a single unit in full-screen size will contribute to achieving a full-fledged convergence of digital home electronics A/V and IT.
With the two-way viewing-angle LCD, a clear, readable display is possible with no intermingling of the respective display content.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
