Ad Campaigns
Sharmila Tagore & Kareena Kapoor Khan unite in myTrident home decor campaign
Mumbai: Setting new standards in the home décor industry, myTrident is excited to introduce its latest campaign starring it’s enigmatic brand ambassador Kareena Kapoor Khan alongside the iconic Sharmila Tagore. This extraordinary collaboration highlights the harmonious and elegant relationship between a mother-in-law and daughter-in-law, marking a notable shift from the traditional narratives typically portrayed in brand campaigns. This initiative sets a new standard in creative storytelling, celebrating the evolving dynamics of modern family relationships.
Crafted with cinematic finesse, the campaign unveils an enchanting television commercial produced by Dharma 2.0 under the leadership of Punit Malhotra, that showcases the exquisite chemistry between Kareena Kapoor Khan and Sharmila Tagore. Radiating grace and sophistication, the duo immerses themselves in the sanctuary of their home, luxuriating amidst the opulence and comfort offered by myTrident’s premium home essentials. This unparalleled collaboration not only celebrates their innate charm but also serves as a testament to the impeccable design, beauty, and craftsmanship synonymous with myTrident’s ethos.
“This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity. Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand. At myTrident, we firmly believe that every home deserves the transformative touch of elegance and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics”, said myTrident Bector, chairperson Neha Gupta.
“Working with Sharmila Tagore, for this campaign has been a deeply fulfilling experience. Together, we’re delighted to celebrate the essence of family bonds and the beauty of shared moments at home with myTrident, a brand that resonates deeply with both of us. It’s a brand we genuinely love and admire for its commitment to enhancing the warmth and unity within households. We are excited to inspire families across India to embrace love, respect, and harmony in their living spaces through this campaign.” said Kareena Kapoor Khan
Breaking new ground within the industry, myTrident’s pioneering campaign, showcasing a harmonious mother-in-law and daughter-in-law duo, underscores our unwavering dedication to championing diversity and cultivating a profound sense of belonging for all. As one of the most loved brands in luxury and premium home furnishings, myTrident takes immense pride in its commitment to catering to the ever-evolving needs of contemporary Indian households. myTrident’s extensive range of meticulously crafted products is meticulously designed to elevate every nook and cranny of the home, ensuring that each member of the household finds solace and sanctuary within its offerings.
This innovative campaign is set to resonate with audiences nationwide, inspiring them to embrace the beauty of familial bonds and create homes that are a true reflection of their love and harmony. Today, the campaign unfolds across a multitude of prestigious platforms, including leading news channels on television, prominent digital media outlets, and expansive social media syndications. Furthermore, strategic partnerships with esteemed premium and luxury platforms amplify our message, ensuring widespread exposure to discerning audiences. Following this expansive digital rollout, an innovative out-of-home campaign will sweep across the North and West regions, captivating audiences with its creative flair and impactful messaging.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
