Ad Campaigns
ShareChat presents #AyodhyaKiTicket: A virtual celebration of Ram Mandir consecration
Mumbai: Can’t be in Ayodhya for the Ram Mandir consecration? ShareChat will bring the festivities to you! ShareChat, a multilingual social media
platform, announced the launch of #AyodhyaKiTicket, a comprehensive in-app campaign to bring the historic consecration of the Ram Mandir in Ayodhya to
every user, right at their fingertips. ShareChat, the destination for all trending content launches this week-long campaign, starting from January 15 to 22 January inviting users to experience the vibrancy of Ayodhya through a range of in-app activities designed to engage and connect its community nationwide.
Through #AyodhyaKiTicket, ShareChat will take the user experience beyond simple viewing, transforming the platform into a virtual portal to Ayodhya’s grand celebrations where users can witness the consecration of Ram Mandir live and light up Sri Ram Jyoti from home using an interactive web card. In addition, the app will also have trending tags, featuring informative content pieces throwing light on topics such as history, Ramayan, Sanatana Dharma, and preparation around the temple consecration. Furthermore, to cater to diverse interests and enrich the user experience, special tags will be curated to keep the users updated on the latest happenings around Ram Mandir’s consecration, featuring content on guidelines, administrative updates, celebrities visiting
Ayodhya, and more. Users can also tune into exclusive Live Chat Rooms to listen to Ramayan Path and take part in daily quizzes.
Talking about the campaign, ShareChat & Moj senior director, content strategy and operations Shashank Shekhar said, ‘ShareChat & Moj said
“ShareChat celebrates the cultural richness of our nation and with this campaign we aim to bring the essence of Ayodhya closer to every user, fostering a sense of togetherness during this historic moment. No matter where you are, ShareChat will be your #AyodhyaKiTicket. Join millions of users as they experience this momentous occasion through interactive features, insightful content, and a shared sense of community.”
Join in this unique and immersive experience, to honor the legacy of Lord Ram, on ShareChat with #AyodhyaKiTicket.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
