MAM
Shantanu Saran joins Prudent Insurance as CBO to sharpen growth and client relationships
MUMBAI: Prudent Insurance Brokers has roped in Shantanu Saran as its new chief business officer (CBO), marking a strategic move aimed at boosting growth and deepening client engagement in a rapidly evolving insurance landscape.
A seasoned insurance professional with over two decades of experience, Saran steps into the new role with an ambitious mandate: scale the firm’s footprint, drive innovation in service offerings, and strengthen stakeholder relationships. Prior to this, he spent 17 years at Marsh India Insurance Brokers, where he most recently served as MD – sales & claims. Earlier in his career, he was with ICICI Lombard for over four years as area head – corporate solutions group.
In his new role at Prudent, Saran will lead business development initiatives and identify new growth opportunities, while aligning operations with market demands and risk management trends. His appointment aligns with Prudent’s aggressive expansion blueprint and its commitment to delivering comprehensive, client-centric insurance solutions.
“Shantanu’s appointment marks an important step in the company’s growth journey. His track record in building stakeholder relationships, managing P&Ls, and innovating strategic growth opportunities aligns well with our focus on delivering value and trust”, said Prudent Insurance Brokers JMD Pavanjit Singh Dhingra.
Saran holds an economics degree from Delhi University’s Ramjas College and a business administration degree from K.J. Somaiya Institute of Management Studies & Research. His leadership ethos has consistently revolved around delivering measurable outcomes while adapting to changing industry expectations.
“I am honoured to be part of Prudent Insurance Brokers at a time when the industry is evolving rapidly, and client expectations are continuously rising”, said Saran. “Prudent’s strong foundation, client-centric culture, and clear strategic direction make it ideal to build meaningful and long-term value”.
The company views this leadership addition as a pivotal move in reinforcing its industry positioning and enhancing its value proposition.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
